Manager, Footwear Product Line Management, Local Creation GC

Posted 21 Days Ago
Be an Early Applicant
Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role
Manage seasonal performance footwear product lines for Greater China, translating athlete, consumer, sport, and marketplace insights into product briefs and assortments. Partner with design, development, merchandising, planning, brand, sports marketing, and marketplace teams to create locally relevant products. Oversee product lifecycle, pricing, margins, data, calendars, presentations, issue resolution, and evolving business priorities while leading cross-functional and people-management responsibilities.
Summary Generated by Built In

BECOME A PART OF THE NIKE, INC. TEAM

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, push boundaries, and create the future of sport. We look for people who can grow, think, dream, and create, and who bring their skills and passion to a challenging and constantly evolving game.

The Greater China Local Creation team creates inspiring product closer to the consumer. By deepening consumer connection and operating with speed and specificity, the team translates local sport, culture, style, and marketplace insights into product that resonates with consumers in GC.

WHO WE ARE LOOKING FOR

We are looking for a footwear product line manager to help shape Performance footwear for Greater China consumers through the Local Creation model. You will connect athlete and consumer insights with sport performance needs, product innovation, and marketplace opportunity. You bring a strong understanding of performance footwear, clear product judgment, and the ability to drive cross-functional creation work from brief to market.

We are looking for a footwear product leader who combines a deep understanding of Greater China consumers with strong product intuition, commercial judgment, and a passion for sport and culture. You will help turn local consumer insights into compelling footwear concepts and assortments that strengthen the Nike Brand and serve the marketplace with speed and specificity.

You bring curiosity, courage, clarity, and a collaborative mindset. A proactive leadership mindset is essential, demonstrating ownership, anticipating opportunities and risks, and inspiring teams to deliver consumer-led innovation that elevates both brand and marketplace performance. As a people manager, you are comfortable of leading through ambiguity and influencing cross-functional partners beyond direct authority as well as guiding teams through evolving business priorities, organizational shifts, and marketplace dynamics. You build trust through transparency and actively create an inclusive environment where different perspectives improve the work.

WHAT YOU WILL WORK ON

  • Build seasonal product line plans for assigned Performance footwear categories, athletes, or consumer opportunities in GC.

  • Translate athlete, consumer, sport, competition, marketplace, and trend insights into focused product briefs and assortment recommendations.

  • Partner with Design and Product Development to create performance footwear that balances function, innovation, fit, aesthetics, and local relevance.

  • Collaborate with Merchandising, Planning, Brand, Sports Marketing, and Marketplace teams to align product strategies and launch plans.

  • Manage product lifecycle, pricing, cost and margin inputs, product data, and creation calendar milestones.

  • Track progress against objectives, resolve issues with partners, and adjust plans as consumer or business needs evolve.

  • Create and deliver clear product presentations at seasonal checkpoints and internal meetings.

WHO YOU WILL WORK WITH

You will work within the Performance Footwear Product Line Management team for Local Creation GC and collaborate with Footwear Design, Product Development, Merchandising, Planning, Brand, Sports Marketing, Marketplace, and global Performance product teams.

WHAT YOU BRING

  • Bachelor's degree or equivalent combination of education, experience, and training.

  • 8+ years of relevant experience in footwear product management, merchandising, product creation, sport performance, or a closely related field.

  • Strong understanding of performance footwear creation, athlete and consumer needs, product lifecycle, and line planning.

  • Ability to translate qualitative and quantitative insights into focused product briefs and decisions.

  • Strong product eye with interest in footwear innovation, materials, fit, function, and sport culture.

  • Experience collaborating across Design, Development, Merchandising, Brand, and Marketplace teams.

  • Effective written, verbal, and presentation skills, with strong attention to detail and deadlines.

  • Fluency in English and Chinese is strongly preferred.

Skills Required

  • Bachelor's degree or equivalent combination of education, experience, and training
  • 8+ years of relevant experience in footwear product management, merchandising, product creation, sport performance, or a closely related field
  • Strong understanding of performance footwear creation, athlete and consumer needs, product lifecycle, and line planning
  • Ability to translate qualitative and quantitative insights into focused product briefs and decisions
  • Strong product judgment and interest in footwear innovation, materials, fit, function, and sport culture
  • Experience collaborating across Design, Development, Merchandising, Brand, and Marketplace teams
  • Effective written, verbal, and presentation skills, with strong attention to detail and deadlines
  • Fluency in English and Chinese

Nike Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.

  • Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
  • Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
  • Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.

Nike Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Beaverton, OR
73,000 Employees
Year Founded: 1972

What We Do

At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.

Why Work With Us

At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.

Gallery

Gallery

Similar Jobs

In-Office
Shanghai, Shanghai Municipality, Shanghai, CHN
73000 Employees

Tapestry - Coach and Kate Spade Logo Tapestry - Coach and Kate Spade

Senior Manager, Onsite Product Engineering

eCommerce • Fashion • Retail • Sales • Wearables • Design
Hybrid
Shanghai, Shanghai Municipality, Shanghai, CHN
16000 Employees

BlackRock Logo BlackRock

Product Manager

Fintech • Information Technology • Financial Services
In-Office
Shanghai, Shanghai Municipality, Shanghai, CHN
25000 Employees

Ericsson Logo Ericsson

Head of MA Asia EAS - Ericsson Antenna System

Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
In-Office or Remote
18 Locations
88000 Employees

Similar Companies Hiring

Rosendin Thumbnail
Other • Manufacturing
San Jose, CA
6219 Employees
OmniCable Thumbnail
Other
Houston, Texas
815 Employees
Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account