Senior Manager, Footwear, Product Line Management, Local Creation GC

Posted One Month Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role
Lead Nike’s Greater China Local Creation footwear product line strategy, multi-season portfolio, line planning, product storytelling, pricing, lifecycle, and launch sequencing. Partner cross-functionally with Design, Development, Merchandising, Planning, Brand, Marketplace, Finance, and global teams. Manage and develop product line talent, drive creation-calendar decisions, and present consumer-led product strategies to senior stakeholders.
Summary Generated by Built In

BECOME A PART OF THE NIKE, INC. TEAM

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, push boundaries, and create the future of sport. We look for people who can grow, think, dream, and create, and who bring their skills and passion to a challenging and constantly evolving game.

The Greater China Local Creation team creates inspiring product closer to the consumer. By deepening consumer connection and operating with speed and specificity, the team translates local sport, culture, style, and marketplace insights into product that resonates with consumers in GC.

WHO WE ARE LOOKING FOR

We are looking for a senior footwear product line leader to shape and grow the Nike expression of Local Creation in Greater China. You will lead a team and a multi-season product portfolio, translating local consumer and marketplace opportunities into clear strategies, line plans, and compelling product stories. You bring strong footwear judgment, people leadership, and the ability to influence across a matrixed product organization.

We are looking for a footwear product leader who combines a deep understanding of Greater China consumers with strong product intuition, commercial judgment, and a passion for sport and culture. You will help turn local consumer insights into compelling footwear concepts and assortments that strengthen the Nike Brand and serve the marketplace with speed and specificity.

You bring curiosity, courage, clarity, and a collaborative mindset. You lead with ownership, navigate ambiguity, and influence across teams to drive consumer-led innovation. As a people manager, you develop high-performing teams, create the conditions for great product creation, and build trust through transparency and inclusion. You are a product expert, strategist, and leader who consistently delivers product excellence and marketplace impact.

WHAT YOU WILL WORK ON

  • Develop the seasonal and multi-season product line strategy for Nike Footwear Local Creation GC, grounded in consumer, marketplace, sport, style, and cultural insights.

  • Lead line planning and product management across assigned franchises and consumer opportunities, including product architecture, pricing, lifecycle, cost and margin considerations, and launch sequencing.

  • Partner with Design and Product Development to establish briefs, make product choices, and deliver cohesive footwear collections with locally relevant storytelling.

  • Connect with Merchandising, Planning, Brand, and Marketplace partners to align the product line with business priorities and consumer journeys.

  • Lead, coach, and develop product line management talent, creating clear priorities and strong accountability across the team.

  • Monitor progress across the creation calendar, surface risks early, and drive decisions at key checkpoints.

  • Present product strategies and seasonal recommendations to senior internal audiences with clarity and influence.

WHO YOU WILL WORK WITH

You will lead Nike Footwear Product Line Management work within the Local Creation GC team. You will partner closely with Footwear Design, Product Development, Merchandising, Planning, Brand, Marketplace, Finance, and global product teams, and will report into the Director of Footwear Product Line Management, Local Creation GC.

WHAT YOU BRING

  • Bachelor's degree or equivalent combination of education, experience, and training.

  • 10+ years of relevant experience in footwear product management, merchandising, product creation, or a closely related field.

  • Experience leading people, projects, or a significant multi-season product portfolio.

  • Strong understanding of footwear construction, product creation, line planning, franchise management, and product storytelling.

  • Proven ability to translate consumer and market insights into differentiated product strategies and assortments.

  • Strong commercial judgment and experience managing cost, margin, pricing, and product lifecycle considerations.

  • Ability to influence cross-functional partners and make clear decisions in a fast-moving, matrixed environment.

  • Excellent written, verbal, and presentation skills in English; Chinese language capability is strongly preferred.

Skills Required

  • Bachelor's degree or equivalent combination of education, experience, and training
  • 10+ years of relevant experience in footwear product management, merchandising, product creation, or a closely related field
  • Experience leading people, projects, or a significant multi-season product portfolio
  • Strong understanding of footwear construction, product creation, line planning, franchise management, and product storytelling
  • Ability to translate consumer and market insights into differentiated product strategies and assortments
  • Strong commercial judgment and experience managing cost, margin, pricing, and product lifecycle considerations
  • Ability to influence cross-functional partners and make clear decisions in a fast-moving, matrixed environment
  • Excellent written, verbal, and presentation skills in English
  • Chinese language capability

Nike Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.

  • Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
  • Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
  • Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.

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The Company
HQ: Beaverton, OR
73,000 Employees
Year Founded: 1972

What We Do

At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.

Why Work With Us

At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.

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