Manager - Digital Marketing

Reposted 4 Days Ago
Hiring Remotely in India
Remote
Senior level
Information Technology • Consulting
The Role
Manage and implement SEO strategies to boost online presence, collaborate with teams, analyze trends, and drive innovation in digital marketing.
Summary Generated by Built In

Experience: 7 Years to 10 Years

Role: SEO (Lead / Manager) – Should be hands on.


Job Description:

  1. Develop and implement comprehensive SEO strategies to enhance online presence and drive business growth.
  2. Collaborate with cross-functional teams to ensure cohesive marketing efforts.
  3. Analyze market trends and competitor activities to identify opportunities for innovation.

Responsibilities: SEO 

  1. Define and execute SEO strategy across technical, content, and authority building initiatives
  2. Leverage AI-assisted tools for content scalability, semantic search optimization, and performance analysis
  3. Optimize for AI-driven search experiences, entity-based SEO, and E-E-A-T
  4. Ensure quality control and governance for AI-generated SEO outputs
  5. Monitor competitive landscape, market trends, and search algorithm changes
  6. Translate business goals into actionable digital strategies and execution plans
  7. Analyze market trends and competitor activities to identify growth opportunities
  8. Pilot new tools, platforms, and AI capabilities to improve digital effectiveness
  9. Drive continuous improvement across people, processes, and platforms

Strategy, Innovation, and Continuous Improvement

Essential Skills

  1. Strong understanding of digital marketing concepts, including SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
  2. Proficient in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms.
  3. Excellent analytical skills with the ability to interpret data and derive actionable insights.
  4. Strong project management skills with the ability to handle multiple projects simultaneously.
  5. Exceptional communication and interpersonal skills.
  6. Creative thinking and problem-solving abilities.
  7. Ability to work under pressure and meet deadlines.

Essential Qualifications

  1. Bachelor's degree in Marketing, Business Administration, or a related field.
  2. Minimum of 7 years of experience in digital marketing, with at least 2 years in a managerial role.
  3. Proven track record of successful digital marketing campaigns and initiatives.
  4. Certifications in digital marketing (e.g., Google Analytics, Google Ads, HubSpot) are a plus.

Top Skills

Ai Tools
Facebook Ads Manager
Google Ads
Google Analytics
Marketing Automation Platforms
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The Company
HQ: Navi Mumbai, Maharashtra
27,000 Employees
Year Founded: 1990

What We Do

At Hexaware, we're not just a global technology and business process services company; we're a community of 27,000 Hexawarians dedicated to one singular purpose: creating smiles through the power of great people and technology. With a presence in 40+ offices across 19 countries, we empower enterprises worldwide to embark on their digital transformation journey with unparalleled scale and speed. As an employer, we're more than just a workplace. We put our people first, foster diversity and inclusivity, and prioritize their growth through robust learning and development programs. Our culture is a canvas for innovation as we work toward our shared vision of becoming the world’s most loved digital transformation partner. Exciting, isn’t it? Visit www.hexaware.com to join us in embracing the magic of technology, as we passionately advocate for its potential to transform lives today and shape a brighter future. Together, we'll make the digital world a better place.

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