Job Description Summary
We are looking for a “Digital Marketing Analytics Manager” who need to be an expert in exploring various data sources like customer, content, channel, and web to derive actionable insights and enable stakeholders to deliver data driven decisions through Marketing cloud Intelligence. You will work closely with the stakeholders along with the analytics team and other departs to devise new measurement frameworks and methodologies to identify engagement and impact along with a keen focus on Operational Efficiency and seamless stakeholder management.
Job Description
Primary Responsibilities
Hands on experience in working with BI/BA/Data teams and working closely with all stakeholders including Leadership teams
Design and develop compelling and user-centric BI / data visualization solutions on MCI (e.g., dashboards and reports) to convey actionable insights and enable proactive decision-making by the business
Ability to present analytic results to technical and non-technical audiences through various visualization methods
Winning stakeholder trust by understanding business context and being a strategic partner to stakeholders
Lead and collaborate on creation of measurement frameworks and methodology designs to create scalable models.
Develop and maintain regular analytics deliverables and meet quality standards, timeliness, compliance, and excellent user experience
Work with the Product Owner to establish release goals as part of quarterly Roadmap and PI Planning, managing the backlog
End to End knowledge of Operations management and Business analysis. Collaborate with cross-functional teams to understand business needs, define data requirements, and ensure data accuracy and integrity.
Contribute towards technical aspects in the areas of expertise.
Continually work towards increasing the team impact on business
Work with senior analytics specialists to create and present compelling, easy-to-understand data visualization and data driven insights for analytics leaders and other stakeholders.
Create guardrails and process documentation for team to use as checklists and guidance during execution.
Qualifications
Master’s or Bachelor’s Degree with 7+ years of experience.
Work experience in the Healthcare/Pharma/Life science industry is good to have.
Ability to build visualization and analysis in Datorama or MCI is a must
Ability to communicate effectively and deliver to both technical and business stakeholders.
Strong business-centric/facing communication and project management skills.
Datorama or MCI Certified preferred.
Passion for customer service and relationship building and ability to collaborate in a constructive manner with others in a dynamic working environment
Why Novartis?
Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture
You’ll receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. https://www.novartis.com/careers/benefits-rewards
Commitment to Diversity and Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
Skills Desired
Agility, Analytical Thinking, Brand Awareness, Building Construction, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Project Management, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing
Top Skills
What We Do
Novartis is an innovative medicines company. Every day, working to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach more than 250 million people worldwide.
