Manager, Demand Generation

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

Sitting within our broader marketing organization, the Manager, Demand Generation is responsible for leading a team to create and scale our channel & segment marketing strategy, with a focus on driving demand and generating high-quality leads. You will be working closely with the marketing and sales teams to align efforts while using data to measure and improve performance of our campaigns. Demand Generation is a relatively new function at Relay — this role represents an opportunity to own and scale lead-generation within specific segments from the ground up.

In addition to management experience, the ideal candidate will have experience in demand generation, including paid digital, content, events and account-based marketing strategies. You will have strong communication skills and are a data-obsessed marketer! You are someone who thrives in a fast-paced environment and can manage several complex projects across different teams and timelines.

What You’ll Be Doing

• Enable your team to work cross-functionally to plan, launch and track lead acquisition campaigns through a variety of channels, including email, events, webinars, paid social, and paid search.
• Lead a team of marketers executing cross-functionally on a range of demand-gen strategies. Coach and manage your team to a high level of performance.
• Own full-funnel strategy, channel mix, nurtures and CRO for our partner channel strategy for specific customer segments. Go deep on segment/market needs to deliver highly resonant programming to specific audiences.
• Partner with the Sales and RevOps teams to hand off leads while continually optimizing lead quality to drive funnel efficiency and revenue growth.
• Define MQL targets and ensure your team is able to effectively drive performance through ownership of sales assisted channels.
• Test and scale new B2B marketing channels such as account based marketing and direct mail.
• Work closely with revops to track lead performance and build new systems/processes to optimize the funnel.

Who You Are

• You have 5+ years of experience in demand generation, preferably within a B2B SaaS context.
• You have at least 1 year of management experience responsible for a marketing team’s performance.
• You have experience collaborating cross-functionally with other go-to-market teams such as Sales, Data, RevOps, and Product.
• You have hands-on experience managing various online and offline marketing channels to engage leads.
• You know how to test, analyze and optimize campaigns with the goal of improving lead quality and efficiency.
• You’re proficient in working with data to derive insights that shape strategy and tactics.
• You have experience with marketing technology stacks like Salesforce, Google Analytics, Adwords, Hubspot, along with varied CMS, lead nurturing and landing page softwares.
• You have a strong grasp of current digital marketing strategies with direct experience designing and executing multi-channel marketing campaigns.
• You’re able to deploy experiments and plan for optimizations of active campaigns.
• You have excellent written and oral communication skills.
• You are able to join us in our Toronto office (2 days ideally, but this can be flexible).

Bonus Points

• You have experience working with SMBs.
• You've worked for a scaling fintech company.




Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications; if you don't have all the listed qualifications, we encourage you to apply anyway!

Our Commitment To You

• Competitive salary and meaningful equity: every team member gets a piece of the pie
• Comprehensive health benefits: we offer full health benefits + an HSA/WSA starting from day 1 so you get the coverage you need
• Considerable vacation & end-of-year holiday shutdown: we take time off to reset and recharge so we come back better for our customers
• Hybrid working environment: we love collaborating and connecting in office two times a week and offer bi-weekly catered lunches and a snack/beverage program for the days we’re in office
• Personal and professional growth: support from leaders who care about your growth and success through regular feedback and coaching. Our goal is to make Relay a step-change career opportunity
• Top-tier equipment: we’ll make sure you have everything you need to produce your best work
• Team-first culture: we’re passionate about working collaboratively, bonding through team events, and most importantly having fun

The Interview Process

• Stage 1: A 30-minute Google Meets video call with a member of the Talent team
• Stage 2: A 45-minute Google Meets video call with the VP of Marketing
• Stage 3: A take-home case study followed by a 1-hour presentation of your solution to our Marketing team
• Stage 4: A 45-minute Google Meets video call with a member of our executive team

What’s Important to Us:

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your People Team contact, and we will work with you to meet your needs.