Vice President of Marketing, Canada

Vice President of Marketing, Canada

Location: Mississauga, ON (Hybrid)

Reports to: General Manager, Canada

Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
Position Overview
The Vice President of Marketing for the Canada market is a key leadership position responsible for developing, executing, and optimizing the overall marketing strategy. The successful candidate will have a deep understanding of the Canadian market and will be adept at leading high-impact, performance-based marketing initiatives. This role requires a strategic thinker with a strong analytical mindset, capable of driving growth through data-driven decision-making while ensuring the alignment of marketing efforts with the company’s overall business objectives.

Key Responsibilities

• Strategic Leadership:

• Develop and implement a comprehensive marketing strategy tailored to the Canadian market, aligning with the company’s global objectives.
• Lead the creation of brand positioning and messaging that resonates with Canadian consumers and differentiates the company in a competitive market.
• Partner with global senior leadership to ensure marketing strategies are aligned with overall business goals, including revenue growth, customer acquisition, and brand awareness.

• Performance-Based Marketing:

• Design and oversee performance-based marketing campaigns across various channels, including digital, social media, content, and traditional media.
• Monitor, analyze, and adjust marketing initiatives based on performance metrics, ensuring continuous improvement and ROI maximization.
• Utilize data-driven insights to refine targeting, messaging, and channel strategies to enhance campaign effectiveness.

• Market Insights and Analysis:

• Stay ahead of market trends, consumer behavior, and competitive landscape to inform and adapt marketing strategies.
• Conduct regular market analysis to identify growth opportunities, emerging trends, and potential risks within the Canadian market.
• Collaborate with the research and analytics teams to leverage insights that drive informed decision-making and strategic planning.

• Team Leadership and Development:

• Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Establish clear goals and performance expectations for the marketing team, providing regular feedback and support to achieve them.
• Ensure the team is equipped with the necessary skills, tools, and resources to execute marketing initiatives effectively.

• Cross-Functional Collaboration:

• Work closely with Sales, Product, and Strategic Sales teams to ensure marketing efforts are aligned with product offerings, sales strategies, and customer needs.
• Foster strong relationships with external partners, including agencies, media outlets, and industry influencers, to enhance the effectiveness of marketing campaigns.
• Collaborate with the finance team to manage the marketing budget, ensuring efficient allocation of resources and cost-effective campaign execution.

• Brand Management:

• Oversee the development and maintenance of the company’s brand identity in the Canadian market, ensuring consistency across all marketing materials and channels.
• Lead initiatives to strengthen brand equity and increase brand loyalty among Canadian consumers.
• Manage public relations efforts, including media relations, corporate communications, and crisis management, to protect and enhance the company’s reputation.

Qualifications

• Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• MBA or advanced degree is desirable.

• Experience:

• 10+ years of progressive experience in marketing, with at least 5 years in a leadership role, preferably within the Canadian market.
• Proven track record of successfully leading performance-based marketing initiatives and driving measurable business results.
• Experience in managing large-scale marketing campaigns across multiple channels, including digital, social, and traditional media.

• Skills:

• Strong strategic thinking and problem-solving skills, with the ability to translate business objectives into effective marketing strategies.
• Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Proficiency in data analysis and the use of analytics tools to measure campaign performance and inform decision-making.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.

• Competencies:

• Deep understanding of the Canadian market, including consumer behavior, media landscape, and regulatory environment.
• Ability to thrive in a fast-paced, dynamic environment with a high level of adaptability and flexibility.
• Strong business acumen and financial literacy, with experience in budget management and resource allocation.

Work Environment

• Role required to be in-office (Mississauga, ON) 3 times per week.
• Occasional travel (25%) may be required for meetings, conferences, and other business-related activities within Canada and internationally.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

• Lead us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
• Deliver something great; “WINNING IS A TEAM SPORT”

Be clear and honest, “COMMUNICATING FOR IMPACT”