Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Manages the development and execution of compelling and innovative customer centric proposition and program across customer needs (protection, health, savings, and investment) to acquire and increase insurance ownership of key customer segmentsEnsure product offerings and services are aligned with the customer value proposition and grounded in data driven customer insights and analytics to drive differentiation
Proposition Development
- Leads the development and execution of compelling and innovative customer centric proposition and program across customer needs (protection, health, savings, and investment) visavis lifestage, and ensure product offerings are aligned with the customer value proposition.
- Ensures that execution is supported by research on customer trends, market opportunities, technological advancement, competitor landscape and analysis of customer and policy data to drive differentiation and facilitate informed decision making amongst the Management team.
Proposition Delivery
- Manages the planning and implementation of customer campaigns and programs that aim to deliver the company’s unique proposition across touchpoints
- Leads cross-functional team comprising of Products, Operations, Marketing, and Distribution in translating proposition to product features and experience design; defining the go-to-market strategy to achieve overall business objectives.
- Partner with external vendors to acquire skills, systems, services to enable the company to deliver and implement the defined proposition to its key customer segments
Performance Monitoring
- Monitor and analyze key performance indicators and identify and address performance gaps and implement corrective actions to ensure that the company meets its long term business objectives.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Skills Required
- Experience in proposition development and product management
- Strong analytical skills to interpret market trends
- Ability to lead cross-functional teams
What We Do
In Asia and Africa, Prudential has been providing familiar, trusted financial security to people for 100 years. Today, headquartered in Hong Kong and London, we are ranked top three in 12 Asian markets with 18 million customers, around 68,000 average monthly active agents and access to over 27,000 bank branches in the region. Prudential is focused on opportunities in the most exciting growth markets in Asia and Africa. With access to over 4 billion people in both these regions, we are investing in broadening our presence and building our leadership in the life and asset management markets. We are committed to making a positive impact on our customers, our employees and our communities by delivering the best savings, health and protection solutions to people so they can get the most out of life. Visit our websites for more information Prudential plc: https://www.prudentialplc.com/ Prudence Foundation: https://www.prudentialplc.com/en/prudence-foundation
