Your Opportunity as a Manager of Customer Marketing
As Manager, Customer Marketing, you will lead customer-first marketing strategy and activation for select regional grocery and Away From Home businesses, translating brand and Sales priorities into marketing programs that win with our retail customers and shoppers. In close partnership with Sales, Brand, and retail media partners, you will shape annual planning, customer-facing activation, and go-to-market execution that deliver growth and return on investment. This leader will serve as a trusted adviser to internal and external stakeholders, bring forward and execute data-driven recommendations, and elevate how The J.M. Smucker Co. shows up across in-store, digital, and retail media environments.
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid - onsite a minimum of 9 days a month during core weeks as determined by the Company; may be more as business needs require.
In this role you will:
Lead retail media strategy, planning, and execution
- Own retail media strategy, annual planning, execution, measurement, and budget stewardship for enterprise Sales-funded marketing support.
- Work cross-functionally with Sales and retail media partners to translate shopper insights, retailer objectives, brand priorities, and Sales goals into successful customer marketing campaigns across select regional grocery retailers and Away From Home channels.
- Use performance data and learning to develop recommendations that support growth and return on investment.
- Prioritize, simplify, and drive execution across multiple initiatives in a fast-paced, high-accountability environment.
- Work autonomously while maintaining strong collaboration and visibility across internal functions and external customer ecosystems.
Collaborate with Sales, Brand, agencies, and partners
- Serve as a trusted adviser to Sales, Brand, customer teams, agency partners, and external retail media partners.
- Build trusted relationships and communicate priorities, performance, risks, trade-offs, and recommendations across stakeholders.
- Connect retailer objectives and growth goals through customer, omnichannel, retail, and eCommerce marketing programs.
- Represent Sales and retailer marketing goals and big bets back to the internal organization.
- Build line reviews and executive customer presentations that clearly communicate opportunities, recommendations, and activation plans.
Budget Management
- Manage budgets and invoicing in partnership with Sales and internal J.M. Smucker teams.
- Maintain customer investment spend requirements, budget accuracy, and appropriate operating discipline.
What we are looking for:
Minimum Requirements:
- Bachelor’s degree
- At least 5 years of experience in shopper marketing, customer marketing, omnichannel marketing, retail marketing, eCommerce marketing, or related commercial marketing roles
- Experience working across cross-functional teams, including Sales and agency partners
- Demonstrated success building and executing marketing programs that connect retailer objectives with growth goals
- Strategic thinking and the ability to turn shopper and Sales goals into actionable marketing campaigns
- Excellent communication and relationship-building skills across Sales, Brand, customer teams, agencies, and external partners
- Strong project management and financial acumen, including budget maintenance, customer investment spend requirements, and performance interpretation
- Demonstrated ability to build trusted relationships and collaborate effectively across internal functions and external customer ecosystems
- Working knowledge of the evolving shopper marketing and retail media landscape
- Comfort working autonomously in fast-paced, results-driven environment with high visibility and accountability
Additional skills and experience that we think would make someone successful in this role:
- Consumer packaged goods industry experience and/or customer marketing
- Experience with retail media networks, digital shelf, or omnichannel shopper activation
- Experience with syndicated data, retailer reporting tools, performance dashboards
- Knowledge of retail media planning, and digital commerce fundamentals
- Experience building line reviews and executive customer presentations
#LI-JW1
#LI-Hybrid
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Stay connected with us on LinkedIn®
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.
Skills Required
- Bachelor's degree
- At least 5 years of experience in shopper marketing, customer marketing, omnichannel marketing, retail marketing, eCommerce marketing, or related commercial marketing roles
- Experience working across cross-functional teams, including Sales and agency partners
- Success building and executing marketing programs connecting retailer objectives with growth goals
- Strategic thinking and ability to translate shopper and Sales goals into actionable marketing campaigns
- Excellent communication and relationship-building skills across internal and external stakeholders
- Strong project management and financial acumen, including budget maintenance and performance interpretation
- Ability to build trusted relationships and collaborate across internal functions and external customer ecosystems
- Working knowledge of the shopper marketing and retail media landscape
- Ability to work autonomously in a fast-paced, results-driven environment
- Consumer packaged goods industry and/or customer marketing experience
- Experience with retail media networks, digital shelf, or omnichannel shopper activation
- Experience with syndicated data, retailer reporting tools, or performance dashboards
- Knowledge of retail media planning and digital commerce fundamentals
- Experience building line reviews and executive customer presentations
The J.M. Smucker Co. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The J.M. Smucker Co. and has not been reviewed or approved by The J.M. Smucker Co..
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Retirement Support — Retirement programs are described as strong, with a company 401(k) match, immediate vesting in some materials, and access to an Employee Stock Purchase Plan. These elements contribute to a favorable view of total compensation value.
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Parental & Family Support — Paid parental leave for all parents and on-site childcare at key locations signal a family-forward approach. Additional supports such as adoption assistance and pet-related leave reinforce this emphasis.
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Leave & Time Off Breadth — Paid time off, seasonal compressed schedules, and flexibility options are highlighted across materials. The ability to start with substantial PTO and buy additional time enhances perceived time-off breadth.
The J.M. Smucker Co. Insights
What We Do
Each generation of consumers leaves their mark on culture by establishing new expectations for food and the companies that make it. At The J.M. Smucker Co., it is our privilege to be at the heart of this dynamic with a portfolio that appeals to each generation of people and pets with products found in 90 percent of U.S. homes and countless restaurants. This includes a mix of iconic brands consumers have always loved such as Folgers®, Jif® and Milk-Bone® and new favorites like Café Bustelo®, Smucker’s® Uncrustables® and Rachael Ray® Nutrish®. By continuing to immerse ourselves in consumer and pet parent preferences for food, how it’s purchased and how the companies that make it should operate, we will maintain the important role we play in their lives. This will allow us to continue growing our business and the positive impact we have on all of those who count on us.
