This role is responsible for managing content of PUMA e-commerce under the fast-growing E-commerce department and work closely with all key functions in the organization as well as external vendors i.e. marketplaces, enablers, etc.
Task 1: Marketplace content strategy launches and channel management.
Work together with stakeholders to set up Puma SEA content strategy/operations, product launches and develop content calendar for 52 weeks for various marketplaces, which will be aligned with marketing & e-commerce calendar.
SEA Marketplaces include:
- Lazada
- Shopee
- Zalora
- Tiktok
- Tokopedia
Task 2: Manage and maintain content resources by leveraging global synergy (global visual portal) and localized tasks, including store decoration, product photo shooting, videos and etc.
Understand consumer insights and shopping behavior from different marketplaces, drive both brand consistency and differentiation among them. Able to design, file and share content in a logical way and monitor marketplaces in a daily basis in terms of the content/ copywriting/ photography/ font/ and etc, so that global branding standards are met. Work together with Ecommerce Marketplace Team for key designs and campaign banners to make sure brand image is well managed.
Task 3: Coordinate with internal teams and regional partners to ensure all product listings go live on schedule with accurate, up-to-date content. Manage backend operations across Seller Centers, including updating product listings, configuring campaign modules, and uploading promotional assets. Upload and test all campaign-related content and assets ahead of go-live dates to ensure seamless execution.
Task 4: Cross-function communications
Cooperate with eCom performance marketing and business teams in a weekly basis and implement local marketplace Campaign initiatives through product launches and content strategy across SEA marketplaces. Work together with Ecom Merchandising and Ecom Marketing Manager, and support content based on product launch calendar. Be supportive and flexible to solve sale KPI, i.e. sell thru of slow movers, KV styles and etc.
Task 5: New projects & data analysis:
Able to plan visuals creatives and use data to adjust content strategy, i.e. UV, conversation rate, inventory value and etc. Work together with PUMA eCom business team and provide competition analysis report from content & creative perspective, and drive innovation for all marketplaces.
YOUR TALENTEducation: Bachelor's degree in eCommerce / Marketing / Business or relevant studied.
Professional: 5-6 years solid marketing/ design / Ecom retail experience, with proven organization and execution experience with internal/external parties preferred. Required to have experience in 2 or more Marketplaces which includes Lazada, Shopee, Zalora and/or Tiktok. Client experience would be a plus.
IT Skills: Microsoft Excel, Powerpoint, Word and Photoshop (optional).
Familiar with eCommerce CMS (content management system) and PIM systems for product system.
Language Skills: English (Written & Spoken)
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.Top Skills
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
