- Own the social content strategy & execution—plan, create, and manage compelling content for TikTok, Instagram (Reels, Stories, Grid), YouTube Shorts, and emerging platforms.
- Support & manage creators—partner with influencer team, UGC creators, and internal teams to ensure a consistent pipeline of fresh, brand-right content.
- Stay ahead of trends—monitor social trends, memes, and cultural moments to capitalize on real-time marketing opportunities.
- Manage social shoots & production—oversee content capture, from concepting to directing and editing, ensuring a cohesive brand aesthetic.
- Analyze & optimize—use insights and performance data to inform content strategy, iterating quickly to improve engagement and effectiveness.
- Work cross-functionally—collaborate with brand marketing, paid media, influencer, creative, and product teams to align content with business goals.
- Test & innovate—push creative boundaries and experiment with new formats, storytelling techniques, and interactive content.
- A social-first storyteller with 5+ years of experience in social content creation, ideally within fashion, retail, or lifestyle brands.
- Deeply immersed in social culture—you live and breathe TikTok, Instagram, and emerging platforms.
- A hands-on creator—you’re comfortable concepting, scripting, directing, shooting, and even editing when needed.
- A trend-spotter—you have a sixth sense for what’s next and know how to make a brand part of the conversation.
- Data-savvy—comfortable analyzing performance metrics to inform creative decisions.
- Highly organized and adaptable—able to juggle multiple projects in a fast-paced environment.
- Passionate about fashion, style, and cultural storytelling.
This role can be based in San Francisco or Los Angeles.
Top Skills
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
