Manager Consumer Marketing World of Hilfiger

Design Your Future at PVH

Manager Consumer Marketing World of Hilfiger

Be part of an iconic story.

PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

The Team

The Global Product Marketing group develops best in class product marketing initiatives that provide for high commercial impact & product storytelling for our main product groups globally. The Group is end-responsible for developing product marketing programs & content and develops our editorial programming that enables the brand to build commercial value around our key product programs.

With a team of approximately 12 associates, the group has 3 core responsibilities:

Product Marketing Strategy – Support and co-create together with the (S)VP the product marketing strategy. Specialists who continuously research, design and implement new standards in product storytelling. This group drives the relationship between the Merchandising and Marketing teams to plan & communicate the key product stories every season per division to the end consumer. Editorial Programming – an Editor-in-Chief leader and editorial team who deliver the seasonal blueprint of our product storytelling throughout all channels & full funnel.

Content Strategy – The team develops the content strategy in support of the editorial programming and leads the aggregation of all content needs for all marketing and commercial touchpoints.

The Position

The Manager, Product Marketing is actively supporting the team in making the Tommy Hilfiger brand stand out in the fashion industry and beyond. Your team assignment is to bring the World of Hilfiger lifestyle image to the next level while understanding the competitive environment and having the consumer as the central focus. In this position, you are responsible with the Director and Sr. Manager for the development of selected marketing communications & product support programs, taking into consideration regional differences and state of the business, making sure these programs align with the overall marketing strategy and brand vision.

Together with the rest of the team you will drive and facilitate the roll-out of all programs across the respective touch-points & regions in a very cohesive way. You will work closely with an assigned (Jr./Sr.) Marketing Specialist under the supervision Director and Sr. Manager. A thorough understanding of the brand positioning and competitive environment is required in order to develop unique and innovative marketing communications projects. You will work in close cooperation with the Marketing Team members and all other cross functional peers and stakeholder in order to execute all assigned projects and programs.
 

Responsibilities
Include but not limited to:

• Deeply understand the brand’s vision, strategic objectives & actions in order to develop effective marketing toolboxes and initiatives to support the key business and team goals at a global, regional and key market level.

• Contribute to the development of 360 marketing campaigns with focus on Commercial campaigns, with inclusion of sell-in & sales support tools, working with the cross functional teams throughout the entire marketing creation process.

• Establish a close working relationship with the Division/BU GTM & Merch teams to deliver holistic and unified concepts for the specific Division/BU.

• Work within the campaign roll-out budget allocation and timing plans as indicated by the Sr. Director.

• Preparation of all required documents at each stage of the project process: presentations prepping, recapping and reviewing work (including product catalogues, line books, and any other required).

• Organisation of SharePoint/folders/server as required for projects and team to ensure effective access to information.

The Ideal Candidate

• +4 years apparel/fashion/lifestyle/creative agency/creative marketing experience at a global/international level

• University degree or similar in marketing, creative, communications, business studies or significant equivalent work experience

• Strong aesthetic eye and taste level, strict attention to detail

• Project management and organisation skills

• Strong sense of collaboration with the confidence to effectively engage with different stakeholders across the company

• Pragmatic thinker and creative problem solver with a hands-on mentality

• You have a very service-minded approach and work calmly under pressure to always find innovative and workable solutions

• Good communicator and excellent team player: positive, energetic and constructive, taking responsibility for getting things done, and taking pride in doing them well

• On the pulse of latest technology and passionate innovation driver with a digital/social first mindset

• Business-level English (written & verbal) as well as solid communication skills

Be valued.

In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.

• How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

• Be at the forefront: stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts!

Be part of it.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

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