Lindblad Expeditions

Manager, Commercial Analytics

Reposted 9 Days Ago

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Seattle, WA

Hybrid

105K-115K Annually

Junior

Travel

The Role

The Manager of Commercial Analytics is responsible for delivering insights and performance dashboards to drive sales and marketing efforts, focusing on B2B initiatives and digital marketing analytics. This role includes collaboration in dashboard development, performance tracking, and providing actionable insights to aid decision-making.

Summary Generated by Built In

WHO WE ARE

Lindblad Expeditions is a true pioneer in Expedition Travel. From taking the first citizen explorers to Antarctica in 1966, opening the Galapagos and Easter Island to tourism in 1967, leading the first tourist expedition through the Northwest Passage in 1984, and launching our innovative partnership with National Geographic in 2004, we're now taking almost 30,000 guests a year to some of the world’s most remote and pristine locations on our fleet of 23 ships, and are committed to ensuring our guests experience the “Exhilaration of Discovery”.

POSITION SUMMARY

The Manager, Commercial Analytics and Reporting, plays a key role in delivering actionable insights, performance dashboards, and strategic reporting to drive Sales, Marketing, Revenue, and broader Commercial performance. This position partners across multiple teams to ensure consistent, accurate, and impactful analytics that support decision-making at every level of the organization. This position complements an existing analyst who is focused on B2C outbound direct marketing efforts. This position will have a focus on B2B efforts as well as digital marketing.

RESPONSIBILITIES

As a member of the analytics team, collaborate to build an omnichannel view of marketing efforts (digital, email, print, social, direct mail), by developing business intelligence focused on B2B initiatives and on website traffic to complement insights focused on direct B2C marketing.
Measure and report on website traffic, gleaning insights on sources, repeat visits, paths taken and culmination in online/offline bookings.
Measure and report on the impact and ROI of initiatives by the sales team, including but not limited to B2B co-op marketing and covert exclusive agency offers.
This person will be responsible for dashboard and visualization design and development in Sales Force and Power BI, they will partner with IT. IT will set up the data cubes for dashboard development by the business.
Partner with Revenue Management to track demand trends, booking curves, and performance versus forecast, providing insight into pricing, promotions, and channel mix.

QUALIFICATIONS

Bachelor’s degree in Mathematics, Statistics, Data Analytics, or related field (Master’s preferred).
Minimum 2-3 years of experience in commercial, sales, marketing, or revenue analytics
Proficiency in BI tools (Power BI, Salesforce, or similar) with demonstrated experience designing dashboards and advanced visualizations.
Strong SQL skills and writing queries for data selections and analyses.
Familiarity with data warehouse/lake platforms (Snowflake, Databricks, or similar) preferred.
Proficiency using CDP platforms where unified customer data is integrated from various sources.
Familiarity with CRM systems (e.g. Salesforce, Upland, Adestra, IBM Marketing Cloud) and digital analytics platforms (Google Analytics, Amplitude, etc.).
Proven ability to collect, analyze, and interpret complex data, translate findings into insights, and present to senior leadership.
Advanced experience with Python and Excel preferred.
Excellent written, verbal, and storytelling skills, with ability to create impactful presentations in PowerPoint.
Experience in travel, hospitality, or related industry preferred.
Strong team player with the ability to operate in a cross-functional environment.
Passion for using analytics to drive commercial performance, customer engagement, and strategic decision-making.

DISCLAIMER STATEMENT:

This job description is intended only to describe the general nature and level of work being performed by an employee in this position. It is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills or abilities required or persons so classified or assigned.

Top Skills

Databricks

Excel

Google Analytics

Power BI

Python

Salesforce

Snowflake

SQL

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The Company

HQ: New York, NY

603 Employees

Year Founded: 1979

What We Do

In 1958 Lars-Eric Lindblad, considered the father of eco travel, founded Lindblad Travel and pioneered the first non-scientific expeditions to Antarctica (1966) and Galápagos (1967), subsequently opening the Amazon, Papua New Guinea, China, Bhutan, and more to curious, respectful travelers. In 1979, his son Sven-Olof Lindblad founded Special Expeditions, eventually re-named Lindblad Expeditions, specializing in ship-based expedition travel.

In 2004 Lindblad Expeditions forged an unprecedented alliance with National Geographic with a joint mission “to inspire people to explore and care about the planet through expedition travel.”

Today the company operates a fleet of 10 ships, including the 148-guest National Geographic Explorer, the world’s ultimate expedition ship, and the 106-guest National Geographic Orion, the newest ship in the Lindblad-National Geographic fleet. All ships sail equipped with sophisticated exploration tools, to provide unique, immersive experiences in the planet’s capitals of wildness and culture. Our expedition ships regularly explore Galápagos, Antarctica, Alaska, Arctic Norway, Baja California, Costa Rica and Panama, Europe, the Baltics, Vietnam and Cambodia, and more.