The Role
Translates business needs into functional requirements and scalable MarTech product solutions. Partners with Product Owners and stakeholders to define user stories, acceptance criteria, and backlog priorities. Maintains product documentation, supports Agile ceremonies, analyzes processes and KPIs, and assists with solution development, testing, rollout, governance, and compliance. May serve as a proxy Product Owner while enabling digital marketing, analytics, and technology delivery.
Summary Generated by Built In
Job Description Summary
The Manager, Business Analyst is responsible for translating business needs into scalable product and technology solutions that support marketing transformation initiatives. This role collaborates closely with business, product, marketing operations, and technology teams to define requirements, manage product backlogs, and support the agile delivery of digital and analytics capabilities.The role partners with Product Owners and cross-functional stakeholders to ensure solutions align with business objectives, user needs, and enterprise standards while enabling efficient and high-quality product delivery.
Job Description
Manager, Business Analysis, MarTech Product Management
Location – Hyderabad #LI Hybrid
Major accountabilities:
- Gather, analyze, and document business and functional requirements.
- Partner with Product Owners to define epics, user stories, and acceptance criteria.
- Maintain product artifacts and functional documentation using Jira and Confluence.
- Participate in backlog refinement, sprint planning, and prioritization sessions.
- Analyze business processes to identify gaps, dependencies, risks, and improvement opportunities.
- Support implementation teams during solution development, QA, testing, and rollout phases.
- Provide analytical insights on KPIs, reporting, segmentation, and business performance.
- Collaborate with business and technology stakeholders to ensure effective delivery, governance, compliance, standardization, and act as a proxy Product Owner when needed.
Educational Requirement:
Bachelor’s degree in business, Technology, Engineering, Analytics, or a related field required or MBA or master’s degree preferred.
Minimum Experience:
- 6+ years of experience in Business Analysis, Product Management, or related roles
- Experience working in Agile environments and using tools such as Jira and Confluence
- Strong analytical, communication, and stakeholder management skills
- Proven experience translating business needs into functional requirements and user stories
- Exposure to digital marketing, analytics, or MarTech platforms preferred
- Experience in Pharma, Healthcare, Consumer, or other regulated industries preferred
Skills Desired
Analytical Thinking, Brand Awareness, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Media Campaigns, Project Management, Project Planning, Sales, Stakeholder Engagement, Stakeholder Management, Waterfall ModelSkills Required
- Bachelor's degree in business, technology, engineering, analytics, or a related field
- 6+ years of experience in business analysis, product management, or related roles
- Experience working in Agile environments
- Experience using Jira and Confluence
- Strong analytical, communication, and stakeholder management skills
- Experience translating business needs into functional requirements and user stories
- MBA or master's degree
- Exposure to digital marketing, analytics, or MarTech platforms
- Experience in pharmaceutical, healthcare, consumer, or other regulated industries
Novartis Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Novartis and has not been reviewed or approved by Novartis.
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Healthcare Strength — Pay and benefits are described as a strong overall package, supported by medical, dental, and vision insurance alongside FSAs/HSAs and disability and life coverage. Mental-health support is reinforced through an employee assistance program with psychological support and a network of mental health first aiders.
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Retirement Support — Retirement support is positioned as a standout element, with an automatic company contribution plus dollar-for-dollar matching in the 401(k). Additional retirement funding is described through an age-based defined contribution program and access to an employee share purchase plan discount.
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Parental & Family Support — Family-related benefits are framed as robust, including a global minimum of paid parental leave for new parents following birth or adoption. Added supports include domestic partner coverage, dependent-care resources, and benefits such as adoption assistance and child/elder care options.
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The Company
What We Do
Novartis is an innovative medicines company. Every day, working to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach more than 250 million people worldwide.
