We are seeking a high‑performing Regional Manager (Account Management) to drive growth and strategic direction for the ZALORA Advertising Platform (ZAP). This senior role will lead key client relationships, shape cross‑market advertising strategies, and partner closely with internal stakeholders to scale ZAP’s revenue and product adoption across Southeast Asia.
As a Manager, you will own end‑to‑end account management for flagship brand partners, lead cross‑market campaign planning and execution, and mentor junior account leads. You will influence product roadmap inputs, commercial terms, and go‑to‑market execution to deliver measurable business impact for brands and ZALORA.
Responsibilities :
- Account leadership: Own and grow strategic marketing accounts across Southeast Asia; act as the primary point of contact for senior brand and agency stakeholders.
- Revenue & commercial ownership: Drive upsell, retention and new business opportunities; manage commercial negotiations and ensure revenue targets and margin objectives are met.
- Campaign strategy & execution: Lead planning and execution of cross‑market 360° campaigns (on‑site and off‑site), ensuring alignment to brand objectives, timelines and KPIs.
- Team leadership & mentorship: Coach and develop Associate Managers / Account Leads; allocate resources across accounts and campaigns to maximise outcomes.
- Product & solution development: Translate client needs and market insights into new ad solutions and product enhancements; collaborate with Product, Tech, Data Science teams.
- Stakeholder management: Partner with Commercial, Operations, Legal/Finance, and Country teams to ensure smooth campaign launches, contracting, invoicing and post‑campaign analysis.
- Performance analysis & reporting: Own campaign performance reviews; provide data‑driven insights and optimization recommendations to clients and internal stakeholders.
- Go‑to‑market planning: Maintain and update the annual ZAP calendar; lead cross‑market brand launches and enablement for country teams.
- Client feedback loop: Systematically capture and prioritise client feedback to improve ZAP’s offerings and user experience.
Requirements :
- Education: Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree is a plus.
- Experience: 6+ years of experience in e‑commerce, digital media/agency, or data‑driven marketing environments, with at least 2 years in a people‑lead or senior account role.
- Commercial acumen: Proven track record managing revenue targets, negotiations, and P&L responsibility or contributing materially to commercial outcomes.
- Campaign experience: Demonstrable success delivering multi‑market, multi‑channel (online + social + programmatic) campaigns for major brands—preferably in Fashion/Lifestyle or FMCG.
- Leadership & stakeholder management: Experience managing or mentoring junior team members and working with senior client stakeholders and cross‑functional internal teams.
- Analytical skills: Strong analytical mindset; comfortable with performance metrics, attribution, and using data to drive decisions and optimisations.
- Project management: Excellent planning and execution skills; able to manage complex, cross‑market projects under tight deadlines.
- Mindset & culture fit: Proactive, hands‑on, commercially minded, and results‑oriented.
- Industry knowledge: Deep understanding of the Southeast Asia media and e‑commerce landscape.
- Language: Fluent in English; fluency in Mandarin and/or Bahasa Indonesia is a strong advantage.
- Nice to have: Prior experience at an e‑commerce company or with programmatic media buying, and familiarity with analytics platforms and ad‑tech integrations.
Why join ZALORA
- Impact: Lead high‑visibility advertising work reaching millions of shoppers across Asia
- Growth: Cross‑market exposure, mentorship opportunities, and influence on product and revenue strategy.
- Culture: Collaborative, data‑driven team at the region’s leading online fashion destination.
The ZALORA Story
ZALORA is Asia’s Online Fashion Destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia, the Philippines and Hong Kong. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. ZALORA offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30-day free returns, speedy deliveries as fast as 3 hours, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA is the online shopping destination with endless fashion possibilities.
ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.
Top Skills
What We Do
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million monthly visits.
With an extensive collection of top international and local brands, ZALORA is a curated platform, featuring all the things shoppers love in one place. Customers can discover authentic products from over 3000 brands across categories, from apparel, shoes, accessories, beauty, pre-loved, and lifestyle, including essentials and home & living products.
As a customer-first brand, ZALORA is powered by a team of committed innovators, providing a seamless shopping experience across mobile, tablet, and desktop. With a broad network of logistical service, ZALORA is known for speedy and reliable deliveries, as well as offering multiple payment methods, including cash-on-delivery across its markets. ZALORA provides up to 30-day free returns and free delivery after a certain spend. ZALORA continues to delight shoppers with their unlimited next-day delivery subscription, ZNow, and give customers more value with ZALORA’s signature Cashback programme. ZALORA also made it easier for shoppers to buy products based on their style inspiration with ZALORA’s visual search function, Complete the Look and Get the Look feature!
ZALORA prides itself to be an industry enabler through innovations like our data analytics platform, TRENDER, that provides brand partners valuable insights and 1SS (One-stock solution) a modular multi-channel e-commerce fulfillment service, allowing brand partners to consolidate their stocks in ZALORA’s e-fulfillment centres.
Putting the customers and brand partners at the centre of our innovation, ZALORA is the online destination that connects everyone to the limitless world of e-commerce.
