About Duratuf
We're an industrial safety company in Kolkata, with our own office and warehouse in the UAE.
Our equipment keeps workers safe at 4,142+ customers across 65+ countries — when it works, someone gets to go home to their family.
We're on our way to 10,000 protected workplaces by 2035
We're in the middle of a rebrand — shifting from being seen as a rubber manufacturer to a safety solutions company. Today there's no brand book, no brand architecture, and no version control on anything. You'd build all of it, and then hold the line on it.
• Build the brand books for our
corporate brand and our platform brand
• Define the brand architecture
across corporate, product and platform brands, with trademark work coordinated
through our counsel
• Relaunch our main website on
the new brand system
• Build one versioned collateral
system — packaging and labelling, sales decks, employee decks, social
• Build sales and channel
partner enablement material that sellers actually use
Requirements
• You have personally built a
brand system in a technical or industrial B2B business, written the rules, not
just applied someone else's
• You have led a website
relaunch tied to a repositioning, and you know what happened to enquiry volume
through it
• You can brief and edit other
people's work to a standard, not only make it yourself or only approve it
• You are comfortable saying no
to a senior person about a claim, and explaining why
Benefits
Why Join Duratuf?
- Work that matters A mission you can point to without a slide.
- Global exposure without leaving Kolkata 65+ markets, with our own UAE entity.
- AI-first, genuinely A paid Claude account from Day 1. AI on every req.
- Discipline, not chaos We run on Scaling Up: quarterly priorities, weekly rhythms.
- You build it The engine you create becomes the backbone of a much bigger team.
We Hire on Values, Not Just Skill
Disciplined Execution · Us Before I · Result Oriented · Inclusive Collaboration · Always Innovating Numbers that Matter
How We Hire
Simple, fair, and fast:
First call → Detailed interview with the CEO → Values conversation → Reference checks
Every candidate hears back at every stage.
Apply — let's talk.
Skills Required
- Built a brand system in a technical or industrial B2B business, authored the rules
- Led a website relaunch tied to repositioning and measured enquiry volume outcomes
- Ability to brief and edit others' creative work to a professional standard
- Comfortable challenging senior stakeholders and defending brand/claim decisions
- Willingness to run a service-oriented queue prioritizing other teams' requests
- Experience managing or leading a small creative team
What We Do
Duratuf Products is an India-based industrial safety solutions company headquartered in Kolkata and serving customers across more than 65 countries. It supplies standards-driven electrical safety products, including insulating rubber mats and dielectric products, alongside personal protective equipment and broader industrial-safety offerings. The company supports manufacturers, utilities, infrastructure operators, procurement teams, and EHS professionals with compliant, tested products and technology-enabled certification transparency.
