Manager, B2B Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager, B2B Marketing

Overview
Manager, B2B Marketing
The B2B Marketing team creates differentiation for Mastercard by developing and executing marketing programs that use our brand investments and Priceless assets to drive acquisition, usage, and loyalty for our customers.
This role will be the merchant marketing lead for the Travel vertical, working with a wide range of merchant partners to help grow the business and the brand, while delivering value to the partner and our cardholders.
Questions:
• Have you ever served as a capability champion for internal and external customers, driving increased customer engagement, developing creative solutions to serve key business objectives, and providing excellent customer service?
• Have you ever been a part of a cross-functional marketing team and delivered an integrated program centered on a customer business need and goal?
• Are you a resourceful team player who can influence others and get support and advocacy from internal and external constituents?
• Do you have exceptional business development and relationship management skills – influencing, collaborating, negotiating – for the purpose of delivering marketing value and business growth to Mastercard?
• Are you a capable storyteller who can build excitement around a creative idea with a customer?
Role:
The person in this role will work closely with the internal account managers and directly with the merchant partners across this segment to:
• Lead strategic marketing planning for internal account teams and to nurture collaborative business relationships with our external customers who are in the Travel Category (airlines, hotel properties, etc)
• In partnership with Account Management team, identify strategic marketing opportunities and lead the concept development, creation of marketing sales materials and the delivery of world class experiential programs and usage campaigns in support of key Mastercard products, solutions and marketing platforms aligned to US business priorities
• Expand visibility and use of existing Mastercard Priceless Marketing assets and capabilities, including the priceless platform
• Determine what needs are currently unmet and work with a cross-functional team to enhance our tools, campaigns, and capabilities.
• Serve as the Mastercard brand and marketing capability advocate for this vertical: Play a critical role in demonstrating the value of our Priceless Brand campaign and other platforms to our partners, and leading on partnership innovation, branding at acceptance occasions including sonic and haptic integrations, and more.
• Work with account managers and customers to create custom marketing campaigns and Priceless Experiences to meet the specific needs of the customer.
• Contribute to key team KPIs including revenue targets and customer channel marketing thresholds
Approach:
• Serve as the key point of contact for and develop strong working relationships with account managers within US Market Development.
• Proactively identify, develop and implement effective partner marketing programs in partnership with Mastercard Services, designed to meet customer objectives and Mastercard business priorities
• Create and execute customized marketing programs by leveraging existing sponsorship assets and developing new solutions to support Mastercard business and marketing initiatives for existing and prospective customers.
• Work with internal customers, agency partners, and other parts of the marketing organization to execute initiatives.
• Work closely with fellow IMC disciplines including Issuer Marketing, Consumer Marketing, Sponsorships, Media, and Communications, both locally and globally, as well as our agency partners to execute initiatives.
All About You
• Highly creative and flexible, with the ability to work in a fast-paced environment
• Optimistic, “can do” attitude
• Strong interpersonal skills with the ability to build strong and authentic relationships
• Comfortable working in a matrixed environment - ability to negotiate, influence and collaborate with various teams to complete projects
• Organized and able to manage multiple projects simultaneously with high attention to detail
• Strong communication skills (written and verbal)
• Knowledge of the travel verticals, experiential marketing and the payments business is a big plus
• Bachelors degree in Marketing, Business, or other related field of study

Mastercard is an inclusive equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.