The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Summary:
We are seeking a highly strategic, data-driven, and results-oriented Senior Manager, B2B Integrated Marketing to lead the development and execution of integrated marketing campaigns that build PayPal’s brand, drive demand, and accelerate revenue across our Enterprise and SMB segments.This role is for a seasoned marketing leader (10–15 years of experience) who can move seamlessly between strategic vision and flawless execution. You will drive U.S. market campaigns across the full funnel, from brand awareness to demand generation—while influencing global teams, leading agency partners, and collaborating closely with internal stakeholders. This role will report to the Senior Director of B2B Integrated Marketing.
The ideal candidate brings executive presence, strong project management discipline, and deep expertise in integrated campaign strategy, coupled with an analytical mindset that drives performance and operational excellence.
Job Description:
Essential Responsibilities:
- Lead the development and execution of marketing strategies and campaigns
- Identify and recommend best practices for marketing processes and initiatives
- Analyze business trends to inform marketing decisions and strategies
- Collaborate with cross-functional teams to drive marketing projects and programs
- Monitor and evaluate the effectiveness of marketing activities
- Provide guidance and mentorship to junior marketing team members
Expected Qualifications:
- Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.
Preferred Qualification:
Strategic Campaign Leadership
Lead the end-to-end strategy, development, and execution of high-impact integrated marketing campaigns across the U.S. B2B business.
Define the overarching marketing strategy, segmentation, value propositions, and messaging frameworks that ladder up to business goals and global brand priorities.
Translate complex business objectives into cohesive, multi-channel campaigns that engage Enterprise and SMB audiences across paid, owned, and earned media.
Brand & Creative Stewardship
Serve as a brand guardian—ensuring all campaigns uphold PayPal’s brand promise, voice, and visual identity.
Partner with the Brand and Creative teams to craft compelling narratives that differentiate PayPal in a competitive landscape.
Champion innovation and creative excellence, constantly elevating campaign storytelling and customer engagement.
Agency & Cross-Functional Leadership
Act as the primary driver for agency relationships—setting clear expectations, managing deliverables, and holding teams accountable for quality and performance.
Partner with internal teams across Product Marketing, Sales, Content, Growth, Events, and Analytics to align on priorities and deliver unified, impactful campaigns.
Navigate ambiguity and build alignment across senior stakeholders, demonstrating executive presence in presenting strategies and results to leadership.
Project & Operational Excellence
Oversee project management across multiple workstreams to ensure timely, high-quality delivery of campaigns.
Implement scalable campaign processes and frameworks that drive efficiency and repeatability.
Anticipate roadblocks, manage dependencies, and ensure alignment across functions and timelines.
Performance, Analytics & Optimization
Set clear KPIs for brand and demand programs, including awareness, engagement, pipeline contribution, and ROI.
Leverage data and insights to optimize campaign performance, inform future strategy, and demonstrate marketing’s impact on business outcomes.
Partner closely with Analytics, Growth, and Finance teams to connect campaign results to measurable business impact.
Qualifications:
Required:
10–15 years of B2B marketing or integrated campaign experience, preferably in technology, payments, or SaaS industries.
Demonstrated success leading full-funnel, multi-channel marketing campaigns that drive measurable growth.
Proven track record influencing senior stakeholders and presenting to executive leadership.
Deep knowledge of the U.S. marketing and paid media landscape, with global collaboration experience.
Strong understanding of the Enterprise and SMB customer lifecycle and buyer journey.
Advanced project management and organizational skills with the ability to juggle multiple initiatives simultaneously.
Data-driven decision-maker with fluency in campaign analytics, attribution models, and performance optimization.
Preferred:
Experience managing and optimizing agency partnerships for large-scale, integrated campaigns.
Strong storytelling and creative collaboration skills, with the ability to simplify complex messages into compelling narratives.
Experience with demand generation and account-based marketing (ABM) strategies.
Track record of driving innovation, operational improvement, and scalable campaign frameworks.
Growth mindset, with the ability to lead through influence and inspire cross-functional teams to achieve ambitious goals.
What You’ll Bring
A strategic mindset grounded in brand leadership and data-driven marketing.
The confidence and composure to represent marketing at senior forums and influence decision-making.
The discipline of a world-class project manager—balancing strategy with executional rigor.
A bias for action, passion for results, and the ability to thrive in a fast-paced, matrixed environment.
What We Offer
The opportunity to shape and elevate PayPal’s B2B marketing presence in the U.S.
A collaborative, inclusive, and innovative environment where ideas turn into impact.
Competitive compensation, benefits, and career development opportunities within one of the world’s most trusted financial brands.
Subsidiary:
PayPalTravel Percent:
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PayPal is committed to fair and equitable compensation practices.
Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.
The US national annual pay range for this role is $123,500 to $212,850PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.
Who We Are:
Click Here to learn more about our culture and community.
Commitment to Diversity and Inclusion
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].
Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
Any general requests for consideration of your skills, please Join our Talent Community.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.
Top Skills
What We Do
HELP US REIMAGINE MONEY.
At PayPal, we believe that now is the time to democratize financial services so that moving and managing money is a right for all citizens, not just the affluent. We are driven by this purpose, and we uphold our cultural values of collaboration, innovation, wellness and inclusion as our guide for making decisions and conducting business every day. It is our duty and privilege to be customer champions and put those we serve at the center of everything we do.
We are one team that respects and values diversity of thought for everyone, everywhere, and we actively seek to create an energizing workplace that brings out the best in all of us. If you’re ready to shape the future of money, join the team at PayPal. We're proud to work here. You will be too.
PayPal is headquartered in San Jose, California and its international headquarters is located in Singapore.
