Summary:
The Web Author Specialist is responsible for authoring, publishing, and maintaining content experiences across .com and eCommerce platforms, ensuring accuracy, consistency, and speed to market. This role operates at the intersection of business requirements and technical execution, translating approved content into high‑quality digital experiences using enterprise CMS and headless CMS workflows.
The ideal candidate is deeply familiar with content workflows, component‑based authoring, and enterprise publishing standards, and is comfortable partnering closely with teams to ensure content is delivered accurately and efficiently.
Duties and Responsibilities:
Content Authoring & Publishing
- Author, update, and publish content across .com and eCommerce experiences using enterprise and headless CMS platforms
- Assemble pages using reusable components, templates, and content models
- Ensure content is accurate, on‑brand, and compliant with business and regulatory requirements
- Support promotions, launches, experiments, and seasonal updates
CMS & Workflow Management
- Execute content changes through established review, approval, and release workflows
- Collaborate with business stakeholders to manage content requests and timelines
- Maintain content hygiene, versioning, and archival standards
- Identify opportunities to improve authoring efficiency and workflow clarity
Cross‑Functional Collaboration
- Partner closely with development teams to understand component behavior, templates, and release processes
- Work with UX and design to ensure authored content aligns to approved layouts and design intent
- Coordinate with SEO and analytics partners to support discoverability and performance goals
Quality Assurance & Governance
- Validate content prior to release, including layout, links, metadata, and component rendering
- Support A/B tests and personalization by authoring and managing content variants
- Follow established governance, accessibility, and compliance standards
Skills and Competencies:
- Hands‑on experience with enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, Contentful, Sanity, Optimizely, etc.)
- Familiarity with headless CMS concepts, structured content, and component‑based authoring
- Experience working within defined workflows, including approvals and release schedules
- Strong attention to detail and comfort managing high‑volume content updates
- Ability to collaborate effectively with both business and technical teams
Minimum Qualifications:
- 3+ years of experience authoring or publishing content on enterprise‑scale websites
Preferred Qualifications:
- Experience supporting eCommerce or lead‑generation websites
- Familiarity with basic HTML concepts and how content renders on the front‑end
- Experience working alongside agile development teams
- Understanding of SEO fundamentals as they relate to content authoring
- Exposure to personalization, experimentation, or feature flagging tools
Location:
Our office follows 4 days onsite and 1 day remote schedule.
Travel:
- Occasionally, less than 25%
Skills Required
- 3+ years of experience authoring or publishing content on enterprise-scale websites
- Hands-on experience with enterprise CMS platforms
- Familiarity with headless CMS concepts
- Experience working within defined workflows
- Basic HTML knowledge
ADT Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ADT and has not been reviewed or approved by ADT.
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Retirement Support — A 401(k) with a per‑paycheck company match and the possibility of an additional year‑end contribution is positioned as competitive. Feedback suggests this is a reliable anchor of total compensation value.
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Parental & Family Support — Paid parental leave, adoption/infertility support, and childcare discounts are highlighted as part of the package. Feedback suggests these offerings add meaningful non‑cash value across different employee groups.
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Wellbeing & Lifestyle Benefits — Core medical/dental/vision coverage is paired with an EAP, wellbeing programs, and employee discounts, with noted emphasis on mental‑health initiatives. Eligibility beginning the first of the month after 31 days in many roles reinforces accessibility and day‑to‑day usefulness.
ADT Insights
What We Do
ADT is the most trusted brand in smart home and business security. Through innovative products, partnerships and the largest network of smart home security professionals in the United States, we connect and protect what matters most to our customers at home, work and on the go. For more information, visit www.adt.com.








