M&C Insights & Performance Lead

Posted 7 Days Ago
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Stockholm, SWE
Hybrid
Entry level
Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
We are shaping the future of digital connectivity the world relies on.
The Role
Build and lead Marketing and Communications insights and performance capabilities. Define KPI frameworks, measurement approaches, dashboards, and reporting. Analyze campaigns, content, web, paid media, events, customer engagement, and communications data, connecting results with CRM, customer, and sales outcomes. Translate complex analysis into actionable recommendations, influence stakeholders, and drive adoption of data-driven decision-making across the organization.
Summary Generated by Built In
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About this opportunity
Are you passionate about turning data into decisions?
Do you enjoy uncovering insights, challenging assumptions, and helping organizations improve how they work?
We are looking for an M&C Insights & Performance Lead to build and drive a critical capability within Business Area Networks. This is a unique opportunity to help shape how Marketing & Communications performance is measured, understood, and applied across a global organization serving both Communications Service Providers (CSPs) and Mission Critical Networks (MCN) customers.
This is more than an analytics role. You will help establish a truly insight-led culture where decisions across campaigns, communications activities, content, web, paid media, events, customer engagement, and CRM are increasingly guided by evidence, measurable outcomes, and business impact.
You will work at the intersection of Marketing, Communications, customer engagement, CRM, and business performance, helping teams and leaders make better decisions through data and actionable insights. At the same time, you will play a key role in driving the adoption of data-driven ways of working across the organization.
If you enjoy building new capabilities, influencing change, and translating complex data into meaningful business impact, this role offers a unique opportunity to make a lasting difference.
What you will do• Build and evolve the Marketing & Communications Insights & Performance capability.• Define how Marketing & Communications performance is measured, analysed, and applied to drive business outcomes.• Develop KPI frameworks, measurement approaches, dashboards, and reporting structures.• Analyse performance across campaigns, content, web, paid media, events, customer engagement, and communications activities.• Connect Marketing & Communications performance data with CRM, customer engagement, and sales-related data to create end-to-end business insights.• Identify trends, opportunities, and performance drivers, turning analysis into actionable recommendations.• Enable teams and stakeholders to use data and insights in planning, prioritization, and decision-making.• Drive adoption of data-driven ways of working and help strengthen an insight-led culture across the organization.
The skills you bring
We believe successful candidates bring a combination of analytical expertise, business understanding, and the ability to influence change.• Experience in Marketing & Communications performance measurement, analytics, customer insights, CRM, or customer engagement.• Experience building or evolving KPI frameworks, dashboards, reporting capabilities, or insights functions.• Experience connecting performance data with customer, commercial, or business outcomes.• Strong analytical skills and the ability to identify trends, opportunities, and performance drivers.• The ability to translate complex data, metrics, and statistics into actionable business recommendations.• Experience working with campaign measurement, marketing automation, CRM platforms, and customer journey insights.• The ability to influence stakeholders and drive adoption through expertise, collaboration, and credibility.• Experience using AI-enabled tools and modern analytics approaches to improve insight generation and decision-making.
Most importantly, you enjoy working with data, finding patterns others miss, and helping people make better decisions through evidence and insight. You are energized by building new capabilities and creating lasting organizational change.
Application
We look forward to your application with CV in English. Please note that we do not accept, proceed, or respond for applications sent via e-mail. We target 60% work-from-the office.
Last day to apply: 4 th of September, 2026
If you have specific questions, you are welcome to contact Raheleh Rouhani, Sr. Talent Acquisition Partner at [email protected]
Location: Stockholm, Sweden.
Why join Ericsson?At Ericsson, you'll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what's possible. To build solutions never seen before to some of the world's toughest problems. You'll be challenged, but you won't be alone. You'll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
What happens once you apply? Click Here to find all you need to know about what our typical hiring process looks like.Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer. learn more.
Primary country and city: Sweden (SE) || Stockholm
Req ID: 787931
#BI-Hybrid

Skills Required

  • Experience in Marketing and Communications performance measurement, analytics, customer insights, CRM, or customer engagement
  • Experience building or evolving KPI frameworks, dashboards, reporting capabilities, or insights functions
  • Experience connecting performance data with customer, commercial, or business outcomes
  • Strong analytical skills and ability to identify trends, opportunities, and performance drivers
  • Ability to translate complex data, metrics, and statistics into actionable business recommendations
  • Experience with campaign measurement, marketing automation, CRM platforms, and customer journey insights
  • Ability to influence stakeholders and drive adoption through expertise, collaboration, and credibility
  • Experience using AI-enabled tools and modern analytics approaches to improve insight generation and decision-making

What the Team is Saying

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The Company
HQ: Stockholm
88,000 Employees
Year Founded: 1876

What We Do

Ericsson builds the digital connectivity the world relies on. Our technology underpins the mobile networks, platforms, and systems that billions of people, businesses, and societies depend on every day. We are a global leader in communications technology, delivering mobile network infrastructure, cloud software, and wireless connectivity solutions for service providers and enterprises worldwide. Our networks support connectivity across 180+ countries, helping power everyday communication as well as critical digital services at global scale. Connectivity has evolved far beyond consumer mobile use. Today, nearly 80% of the world’s population accesses the internet via mobile networks, and Ericsson is helping shape what comes next. We are advancing 5G and 5G Advanced, developing network APIs that open connectivity to the global developer ecosystem, and applying automation and AI to make networks more intelligent, efficient, and resilient. Ericsson was the first company to launch live 5G networks on five continents, and our 5G platform is now commercially live in 150+ networks across 60+ countries. We also support more than 36,000 enterprise customers, enabling secure, high-performance connectivity for industries such as manufacturing, aviation, logistics, utilities, and public safety, where reliability and performance are mission critical. Innovation is central to how we work. Ericsson has approximately 28,000 employees in research and development, backed by one of the strongest intellectual property portfolios in the industry with 60,000+ granted patents. Our engineers, researchers, and technologists work across 100+ global R&D sites, helping define how networks evolve and how digital infrastructure is built for the long term. As the world moves toward a mobile-first, AI-powered, and cloud-driven future, connectivity becomes the foundation for digital transformation across every industry. Ericsson is building that foundation, shaping the future of digital connectivity through technology that operates at global scale and supports real-world impact, today and for what comes next.

Why Work With Us

Ericsson is a place for people who want to work on technology that powers everyday life. You’ll contribute to large-scale systems used every day, tackle complex challenges in live environments, and keep developing your skills and career in your own vision.

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