[LTA-ITCD] PRINCIPAL / SENIOR ENGINEER, CITIZEN SYSTEMS (SALESFORCE)
[What the role is]
PRINCIPAL / SENIOR ENGINEER, CITIZEN SYSTEMS (SALESFORCE)[What you will be working on]
You will be part of the team to develop next generation Enterprise Feedback Management System (EFMS) using Salesforce CRM SaaS to manage citizen feedback such as public feedback on LTA services and assets, central call centre, road closures/works applications and bike sharing services. EFMS is crucial to LTA in delivering a good and safe land transport system.
Your responsibilities will include:
● contributing to the development of EFMS and feedback resolution processes using AI
● Collaborate with stakeholders to gather business requirements, translate them into technical specifications, and implement solutions aligned with business needs
● Draft clear and actionable user stories, supporting effective communication between business and technical teams
● Design, configure, and customize Salesforce solutions, including custom objects, flows, Apex triggers, Lightning components, and Visualforce pages
● Integrate Salesforce with other internal (such as asset management system, etc) and external systems (such as oneservice, etc) using REST/SOAP APIs, middleware, and other integration tools
● Work with LTA vendor(s) to implement solution
[What we are looking for]
● Knowledge in IT, Computer Science, Engineering or a related field
Development/Customization Experience
●Apex development
● Visualforce page development.
● Lighting Web Components (LWC) development
● Understanding of data modelling, flows, validation rules, and automation tools.
● Experience in 3rd party API integrations.
● Experience with data migration through other custom CRM
Configuration Experience
● Hands-on configuration experience in administration setup, e.g., managing org, users, profiles, roles, security controls, data & support processes configuration
● Experience in designing custom objects, custom fields, picklists, page layout, workflow, approval processes, validation rules & flow
● Experience in report & dashboard configuration
● Experience with OmniStudio & Omniscript will be an added advantage
● Certified Salesforce Platform Developer will be an added advantage
Skills Required
- Knowledge in IT, Computer Science, Engineering or related
- Apex development
- Visualforce page development
- Lightning Web Components (LWC) development
- Understanding of data modelling, flows, validation rules, and automation tools (Salesforce)
- Experience with 3rd party API integrations (REST/SOAP)
- Experience with data migration from custom CRM systems
- Salesforce administration and configuration (org, users, profiles, roles, security controls)
- Designing custom objects, fields, page layouts, workflows, approvals, validation rules & flows (Salesforce)
- Report and dashboard configuration (Salesforce)
- OmniStudio & Omniscript
- Certified Salesforce Platform Developer
- Design and implement custom ServiceNow applications and integrations using Flow Designer, Workflow, and Orchestration
- Implementation of ServiceNow Now Assist capabilities
- Understanding of data modelling, flows, validation rules, and automation tools (ServiceNow)
- ServiceNow 3rd party API integrations
- ServiceNow data migration experience
- Experience with ServiceNow workflows, Flow Designer, IntegrationHub, UI Builder, and scripting
- Integrations with ServiceNow monitoring tools
- Knowledge of ServiceNow Agent Workspace and Virtual Agent
- ServiceNow administration and configuration (users, roles, security controls)
- Report and dashboard configuration (ServiceNow)
- ServiceNow Certified Application Developer (CAD)
What We Do
The Singapore Economic Development Board (EDB) is a government agency responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. It undertakes investment promotion and industry development.

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