A Day in the Life:
Responsible for developing and executing loyalty program strategies that enhance customer retention and attract new members to the Hertz, Dollar, and Thrifty loyalty programs. Supports the creation of member communications that reinforce program benefits and drive engagement. Collaborates with cross-functional stakeholders to analyze loyalty program performance and identify opportunities for future enhancements and strategic initiatives. Also supports marketing efforts and campaigns focused on emerging business growth opportunities, including Transportation Network Company (TNC) marketing, B2B audiences, and partnership initiatives.
This position starts at $65K; commensurate of experience .
What You’ll Do:
- Support the development and execution of loyalty marketing initiatives that drive member acquisition, activation, engagement, retention, and redemption across the Hertz, Dollar, and Thrifty loyalty programs.
- Analyze customer behavior, campaign performance, and key program metrics to identify opportunities for growth and increased member engagement.
- Assist in the development and implementation of loyalty program enhancements, member communications, promotional offers, and partnership activations.
- Evaluate the effectiveness of loyalty campaigns and provide recommendations for future program enhancements, including program rules, point earning and redemption opportunities, and experiential benefits.
- Collaborate with cross-functional stakeholders, including Brand Marketing, CRM, Partnerships, Finance, IT, Accounting, and Operations, to support program objectives and strategic initiatives.
- Conduct competitive analyses of loyalty programs to identify industry trends, best practices, and opportunities for differentiation.
- Lead the execution of Transportation Network Company (TNC) marketing campaigns across paid media, CRM, social media, out-of-home advertising, and promotional channels.
- Maintain project plans, stakeholder communications, approval processes, and performance reporting for key marketing initiatives.
- Serve as a trusted marketing partner to business leaders by translating business objectives into actionable marketing strategies and programs.
What We’re Looking For:
- Bachelor's degree in Marketing, Business, or a related field required; experience in analytics or statistics is a plus.
- Minimum of 2 years of experience in loyalty marketing, customer loyalty programs, or a related marketing role required.
- Proficiency in Microsoft Excel, Tableau, Google Analytics, SQL, and other data analysis tools.
- Ability to collaborate effectively with internal and external stakeholders across multiple functions and geographic locations.
- Strong influencing and relationship-building skills.
- Customer-centric mindset with a passion for enhancing the customer experience.
- Flexible and adaptable, with the ability to thrive in ambiguous and evolving environments.
- Excellent verbal and written communication skills.
- Results-oriented with strong decision-making, problem-solving, and analytical abilities.
- Ability to drive process improvements and support organizational change initiatives.
- Maintains a positive attitude and sense of urgency in a fast-paced environment.
- Ability to work independently with minimal supervision while maintaining a goal-oriented mindset.
- Demonstrated ability to think strategically, see the big picture, and apply critical thinking to business challenges.
- Excellent organizational, time management, prioritization, and project management skills.
- Demonstrates accountability, ownership, and courageous leadership.
What You’ll Get:
- Up to 40% discount on standard Hertz rental vehicles
- Generous Paid Time Off (PTO) program
- Comprehensive Medical, Dental, and Vision insurance options
- Retirement savings programs, including 401(k) with company matching
- Paid Parental Leave and Adoption Assistance
- Employee Assistance Program (EAP) for employees and eligible family members
- Educational assistance, tuition reimbursement, and employee discounts
- Voluntary insurance options, including Pet Insurance, Legal/Identity Theft Protection, and Critical Illness coverage
Exclusive employee perks and discounts, including theme park tickets, gym memberships, and more
#ZIP
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- At least 2 years of experience in loyalty marketing, customer loyalty programs, or a related marketing role
- Proficiency in Microsoft Excel, Tableau, Google Analytics, SQL, and other data analysis tools
- Ability to collaborate with internal and external stakeholders across multiple functions and geographic locations
- Strong influencing and relationship-building skills
- Customer-centric mindset
- Excellent verbal and written communication skills
- Strong decision-making, problem-solving, analytical, organizational, and project management skills
- Ability to work independently with minimal supervision
- Strategic thinking and critical-thinking ability
- Ability to drive process improvements and support organizational change initiatives
- Experience in analytics or statistics
What We Do
Hertz. We're here to get you there. The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world. Product and service initiatives such as Hertz Gold Plus Rewards®, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz apart from the competition. Additionally, The Hertz Corporation owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Firefly vehicle rental brand and Hertz 24/7 car sharing business in international markets and sells vehicles through Hertz Car Sales.
