Lifecycle Marketing Manager

Sorry, this job was removed at 04:26 p.m. (CST) on Tuesday, Apr 14, 2026
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Boston, MA, USA
In-Office
99K-133K Annually
Fintech • Insurance
Next Insurance provides affordable and customizable policies to small business owners.
The Role

Location: Boston, MA (hybrid)


NEXT’s mission is to help entrepreneurs thrive. We’re doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience. 


Simply put, wherever you find small businesses, you’ll find NEXT.


Since 2016, we’ve helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We’re backed by industry leaders in insurance and tech, and we still have room to grow — that’s where you come in. 

Position Summary: 

We are looking for an exceptional go-getter to join the NEXT Insurance team as Lifecycle Marketing Manager to help our small business customers not only reach their goals, but exceed them.    


This role will help strategize and execute our data-driven lifecycle initiatives across multiple channels, measure performance, and run experiments to continually optimize customer engagements. A self-starter who proactively chases new ideas and opportunities, loves to build, and moves with high velocity. Collaborating intimately across product, data, engineering, and other areas of marketing will be a core exercise to success.  


The bar is set high but if you are excited about making a real impact to help entrepreneurs thrive, we would love to have you join us on this journey!


What You’ll Do:

  • Develop data driven engagement and content strategies to customize and personalize user experience to drive lead conversion.
  • Execute and deploy automated journeys, triggered engagements, and blast campaigns across channels of email, SMS, and direct mail.
  • Design and run experiments to drive incremental lifts and gain insights.
  • Analyze engagement and performance metrics using Bloomreach and Tableau to measure success and identify trends and opportunities.
  • Collaborate with cross-functional teams including product, data, engineering as well as inter-teams within marketing.  

What We Need:

  • Audacious thinker who can bring big ideas to the table
  • 5+ yrs of lifecycle marketing experience such as lead conversion, cross-sell, up-sell, retention
  • 3+ yrs of hands-on execution and deployment experience with a marketing platform (Iterable, Braze, Bloomreach, SFMC, etc)
  • Veteran of designing and running experiments
  • Strong analytical skills to measure impact, lift, and attribution
  • Has worked in dynamic and fast-paced environments while wearing multiple hats
  • Highly organized with excellent project management skills, adept at seamlessly managing multiple projects

Unstoppable Qualities:

  • Super driven and self-motivated
  • Extreme ownership
  • Proactive and independent thinker (ideas)
  • Strong communication skills  



Note on Fraudulent Recruiting
We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of ERGO NEXT Insurance. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers. 
Please note, we do not ask for sensitive information via chat, text, or social media, and any email communications will come from the domain @next-insurance.com or @nextinsurance.com. Additionally, Next Insurance will never ask for payment, fees, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via the careers page on our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations. 
If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Next Insurance, please do not provide any personal or financial information. You can find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission's website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency. 
 

The range displayed on this job posting reflects the minimum and maximum target for new hire base salaries for the position in the location(s) listed. Within the range, individual pay is determined by additional factors, including, without limitation, job-related skills, experience, and relevant education or training. ERGO NEXT employees are also potentially eligible for our annual performance-based incentive program, in addition to our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.

US annual base salary range for this full-time position:
$99,000$133,000 USD

Don’t meet every single requirement? Studies have shown that some underrepresented people are less likely to apply to jobs unless they meet every single qualification. At ERGO NEXT, we are dedicated to building a diverse, inclusive and respectful workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

One of our core values is 'Play as a Team'; this means making sure everyone has an equal chance to participate and make a difference. We win by playing together. ERGO Next Insurance is an equal opportunity employer and prioritizes building a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants of any type and do not discriminate based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job-related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. ERGO Next's policy is to comply with all applicable laws related to nondiscrimination and equal opportunity and will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

NEXT Insurance Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about NEXT Insurance and has not been reviewed or approved by NEXT Insurance.

  • Healthcare Strength Medical coverage is often described as fully paid for employees and dependents, with dental and vision highlighted as strong inclusions. Feedback suggests health benefits are a standout element of the total rewards package.
  • Parental & Family Support Paid parental leave for birth and non-birth parents is characterized as generous and modern. Feedback suggests family benefits complement core health coverage and add meaningful value.
  • Fair & Transparent Compensation Pay is considered competitive in higher-skilled tech and product roles, with total compensation seen as solid relative to peer insurtech employers. Feedback suggests perceptions of pay fairness trend moderate-to-positive overall.

NEXT Insurance Insights

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The Company
HQ: Palo Alto, CA
651 Employees
Year Founded: 2016

What We Do

The needs of business owners have significantly changed over the past decade, the insurance industry hasn’t. When you’re running your own business, you’re placing a huge bet on yourself. Your ideas, your passion, your blood, sweat and tears define your success. Next Insurance was created to give your business the coverage it deserves. Simple, affordable and tailored. So no matter what you do, no matter how you define success, we’re right there, next to you. Behind our groundbreaking AI-based technology there are hundreds of us. Data scientists, insurance advisors, product managers, designers & more. We are passionate about helping businesses achieve their goals & are committed to serve the needs of business owners. Even our three founders started their path as small business owners so they have been there and are committed to supporting the journey of your business.

Why Work With Us

Next Insurance is looking for explorers who are filled with curiosity, have the desire to travel the unbeaten path, and realize new heights in providing small business owners with the peace of mind to run their businesses. If you move fast, customer-focused, and willing to challenge the status quo, Next Insurance might just be your next journey.

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