This role will focus on executing and optimizing lifecycle marketing programs across email, push, SMS, and other channels to support both prospective customers and active members. You’ll partner closely with Creative, Product, Analytics, and Site teams to build personalized customer experiences that drive purchases, increase member engagement, reduce churn, and improve long-term customer value.
The ideal candidate is highly detail-oriented, data-driven, collaborative, and excited to continuously test and improve lifecycle programs in a fast-paced business. This role will report to the Senior Manager of Lifecycle Marketing.
WHAT YOU’LL ACCOMPLISH
Build, QA, schedule, and optimize lifecycle marketing campaigns and automated customer journeys across email, push, SMS, and other channels within Iterable
Support the full customer lifecycle, including lead capture, lead nurture, conversion, onboarding, member engagement, churn prevention, and reactivation efforts
Maintain strong operational excellence through detailed QA processes, campaign documentation, and ongoing optimization of lifecycle workflows and best practices
Execute ongoing A/B testing across messaging, offers, audience segmentation, timing, and channels to improve lifecycle performance and customer engagement
Help evolve trigger-based and behavioral messaging programs, including onboarding journeys, inactivity nudges, milestone campaigns, and personalized engagement communications
Monitor and analyze campaign performance, identifying trends and opportunities to improve key business metrics including conversion, activation, engagement, churn, and reactivation
Cross-Functional CollaborationPartner with Creative, Product, Analytics, and Site teams to develop personalized customer experiences that drive purchases, activation, retention, and long-term member value
Collaborate with Site teams on lead capture forms, landing pages, and acquisition flows to support lead generation and conversion optimization
Collaborate with Analytics teams to develop reporting frameworks, audience insights, and lifecycle performance recommendations
Support broader lifecycle roadmap planning by bringing forward testing ideas, customer insights, and optimization opportunities
WHO YOU ARE
3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing, preferably within a subscription, DTC, or high-growth consumer business
Hands-on experience building and managing campaigns within a CRM or marketing automation platform; Iterable experience strongly preferred
Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices
Analytical and data-driven, with experience using campaign performance insights to inform testing and optimization strategies
Experience executing A/B testing and applying learnings to improve conversion, engagement, and retention outcomes
Highly detail-oriented with strong organizational and project management skills, including campaign QA and execution management
Strong cross-functional collaboration and communication skills, with the ability to work effectively across Creative, Analytics, and Site teams
Self-starter who is comfortable managing multiple priorities in a fast-paced environment and proactively identifying opportunities for improvement
This is a hybrid role based out of our Boston office
Skills Required
- 3-5 years of experience in lifecycle marketing, CRM, or email marketing
- Hands-on experience building and managing campaigns within a CRM or marketing automation platform
- Strong understanding of audience segmentation and personalization
- Analytical and data-driven with experience in campaign performance insights
- Experience executing A/B testing to improve outcomes
- Strong organizational and project management skills
What We Do
New to market, incredibly innovative, and already recognized as one of the Boston Globe’s Top Places to Work, Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-river experiences at home with workouts led by world-class athletes. Engaging twice as many muscles as cycling (86%, in fact), Hydrow’s interactive technology delivers challenging virtual fitness programs, including On the Mat offerings like yoga and Pilates from gorgeous locations around the world.
Why Work With Us
Hydrow connects users with an entire community of fellow rowers who experience the rivers and waterways of the world together in synchrony. You, too, can be part of that community. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today.
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