At WHOOP, we're on a mission to unlock human performance. As we scale, how and when we communicate with our members is critical to driving engagement, retention, and long-term value.
We are hiring a Business Analytics Manager (Lifecycle Marketing) to partner closely with Lifecycle Marketing (LCM) as a strategic thought partner in maximizing the impact of our member communications. This role operates at the intersection of Lifecycle Marketing, Growth, Product, and Data Science. It is ideal for a highly analytical and strategically minded operator who understands customer behavior at a deep level and can translate complex data into clear, actionable direction. This person will play a critical role in shaping how WHOOP communicates with its members - balancing engagement, monetization, and product adoption to maximize lifetime value.RESPONSIBILITIES:
Partner with Lifecycle Marketing leadership to define who we communicate with, what we say, and when we say it across the member lifecycle to drive retention, engagement, and monetization.
Build frameworks that connect lifecycle marketing efforts to measurable business outcomes and inform strategic decision-making.
Evolve and scale existing testing frameworks, bringing greater structure, consistency, and strategic focus to experimentation.
Leverage emerging AI capabilities to improve targeting, personalization, and insight generation - while ensuring outputs remain grounded in rigorous measurement and business impact.
Establish effective ways of working between Analytics and Lifecycle Marketing to ensure efficient, high-quality output.
Be a thought partner to senior leadership, bringing clarity and structure to complex, ambiguous problems.
Lead and develop analysts, setting a high bar for analytical quality, rigor, and business impact.
Foster a culture of continuous improvement by pushing the team to think more strategically, move faster, and leverage new tools to elevate impact.
QUALIFICATIONS:
6+ years of experience in Lifecycle Marketing Analytics, Growth Analytics, Product Analytics, or a similar role within a subscription, DTC, or consumer tech business.
Strong intuition for customer behavior and lifecycle dynamics; experience working on engagement, retention, or CRM/lifecycle marketing problems preferred.
Demonstrated ability to design and interpret experiments (A/B testing, causal inference) and translate results into business decisions.
Proven track record of influencing strategy through data and partnering with cross-functional stakeholders.
Strong analytical and problem-solving skills; ability to structure ambiguous problems into clear frameworks.
Advanced SQL proficiency required; experience with tools like Snowflake, dbt, or similar data environments preferred.
Strong communication skills and executive presence; able to clearly articulate insights and recommendations.
Player-coach mindset—comfortable both setting strategy and diving into the details.
Skills Required
- 6+ years of experience in Lifecycle Marketing Analytics, Growth Analytics, Product Analytics, or a similar role
- Advanced SQL proficiency
- Experience with tools like Snowflake, dbt, or similar data environments
- Strong intuition for customer behavior and lifecycle dynamics
- Demonstrated ability to design and interpret experiments
- Strong analytical and problem-solving skills
- Strong communication skills and executive presence
What the Team is Saying
.jpg)
.jpg)
WHOOP Compensation & Benefits Highlights
-
Parental & Family Support — Policies include 18 weeks of paid parental leave plus two additional weeks to support return-to-work. Feedback suggests this depth of leave is a standout element of the package.
-
Wellbeing & Lifestyle Benefits — Offerings span medical/dental/vision, mental-health support, a $500 wellness stipend, daily meals, onsite gym/recovery tools, commuter benefits, and free WHOOP memberships. These wellness-forward perks collectively signal strong everyday support for employees’ health and lifestyle.
-
Equity Value & Accessibility — Stock options are granted at hire and ownership is emphasized as part of total rewards. Feedback suggests this equity component is valued alongside cash compensation.
WHOOP Insights
What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
Gallery
WHOOP Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
