Bounteous is seeking a Lead Strategist, Loyalty & CRM to own and drive strategic outcomes across complex client engagements. In this role, you will operate as a trusted advisor and day-to-day strategic lead guiding clients through the full engagement lifecycle, from discovery and workshop facilitation through ongoing program optimization and measurement. You bring a sharp analytical mindset and the ability to translate data and consumer insights into loyalty and CRM strategies that deliver measurable results.
The Lead Strategist, Loyalty & CRM reports to the VP, Loyalty Strategy and works in close collaboration with Product, Creative, Technology, and Analytics & Insights teams to bridge strategic vision with flawless execution across the full client engagement lifecycle.
Information Security Responsibilities
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Role and Responsibilities
Lead complex loyalty and CRM engagements end-to-end: own outcomes, drive progress, and operate with minor senior-level supervision
Facilitate client strategic workshops, guiding stakeholders to a shared vision, objectives and action plan
Serve as the trusted advisor and primary strategic partner to client teams building credibility through expertise, consistency, and results
Develop and manage engagement roadmaps aligned to client goals, proactively identifying risks and trade-offs to maximize value
Design and refine loyalty strategies from initial concept through deployment and ongoing optimization
Leverage deep expertise in retention marketing, customer segmentation, lifecycle marketing, and customer engagement strategy
Define and own CRM and Loyalty KPIs, building measurement frameworks and benchmarking performance against competitive standards
Apply an insight-driven approach, partnering closely with analytics teams to explore data, surface opportunities, and translate findings into actionable strategies
Build business cases and clear articulation of value to client stakeholders
Continuously optimize end-to-end customer experiences based on consumer insights and program performance data
Leverage deep knowledge of CRM platforms, marketing automation tools, and Martech ecosystems to make strategic recommendations grounded in platform capabilities and feasibility
Understand client-level data schemas and apply user-level segmentation and targeting to drive personalization and engagement
Stay ahead of emerging technologies, platform updates, and industry trends and bring forward-thinking recommendations that push programs further
Champion account innovation to bring new thinking, emerging technologies, and creative solutions that push the boundaries of what’s possible for clients
Collaborate cross-functionally with Analytics & Insights, Creative, Solutions Engineering, and Customer Success teams to ensure seamless delivery and strong client outcomes
Contribute to the evolution of Bounteous’ Loyalty & CRM practice through participation in internal initiatives and knowledge-sharing
Demonstrated curiosity and willingness to learn, adopt, and apply emerging AI tools and technologies within loyalty and CRM strategy work
Contributes to Bounteous internal AI learning culture by sharing knowledge, best practices, and use cases across the team
Engagement Leadership & Strategy
Program Design & Performance
Preferred Qualifications
8+ years of progressive experience in Loyalty Strategy, CRM, or growth marketing with a proven track record of owning and delivering complex engagements
Demonstrated ability to lead client engagements independently, owning outcomes and operating with minimal senior oversight
Strong workshop facilitation skills. Able to lead clients through discovery, ideation, and strategic planning sessions with confidence and clarity
Experience using or actively exploring AI-powered marketing tools, automation platforms, or generative AI applications to improve campaign performance, personalization, or client outcomes
Deep expertise in retention marketing, customer segmentation, lifecycle strategy, and loyalty program design from discovery through ongoing optimization
Insight-driven analytical mindset. Ability to partner with analytics teams, direct data exploration, and translate consumer insights into clear strategic direction
Knowledge of CRM platforms, marketing automation tools, and Martech ecosystem. Able to evaluate capabilities and make recommendations grounded in feasibility
Proven ability to define KPIs, build measurement frameworks, and quantify ROI in ways that resonate with clients
Excellent written and verbal communication skills. Able to craft clear narratives and present compelling recommendations to client teams
Collaborative, team-first mindset with a demonstrated ability to work cross-functionally and contribute to a high-performing team culture
Entrepreneurial spirit and comfort navigating ambiguity in a dynamic, fast-moving environment
A genuine passion for innovation. Curious demeanor, always looking for smarter ways to serve clients and push programs forward
Skills Required
- 8+ years of experience in Loyalty Strategy, CRM, or growth marketing
- Strong workshop facilitation skills
- Deep expertise in retention marketing and customer segmentation
- Knowledge of CRM platforms and marketing automation tools
- Excellent written and verbal communication skills
What the Team is Saying
What We Do
Bounteous is a digital transformation consultancy that helps enterprise brands turn AI, data, and technology into measurable business outcomes. We combine engineering, experience design, cloud, and strategy to build intelligent systems that improve customer experiences and modernize operations at scale. From AI-powered innovation to enterprise platform transformation, we help leading organizations move faster, work smarter, and create lasting impact.
Why Work With Us
Bounteous combines strategy, experience design, engineering, data, and AI to help leading brands build intelligent systems that are practical, scalable, and measurable. People join us to work on meaningful transformation initiatives, collaborate with smart and supportive teams, and help shape what’s next in AI and digital experience.
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