Lead Product Marketing Manager, Growth & Lifecycle (Remote Europe)

Hosto.ai is the AI cohost for Airbnb hosts. It answers guests in the host's voice at 2am, syncs calendars across channels, fills empty nights, and runs cleaners. Five million owner-operators are running short-term rentals on the side of full-time lives — and every tool built for them so far has helped them work faster, not actually do the work. Hosto is the bet that they want their lives back instead of a better dashboard.
You'll own growth across the entire product funnel and the user lifecycle — from the headline a host clicks in a ad to the email that brings them back from a paused trial. This is product marketing as a closed loop: positioning that fits the product, copy that survives the funnel, lifecycle that compounds.
In this role, you will:
- Own the funnel end-to-end — signup → activation → trial → paid → retained. Set the model, run the experiments
- Own trial-to-paid conversion — design the trial experience, the upgrade moment, and the pricing copy that turns active trials into paying hosts
- Run the full lifecycle program — onboarding sequence, in-product messaging, winback for paused trials, expansion for hosts adding properties
- Sharpen positioning as the product evolves — Hosto is creating a new category. Your job is to find the words that get hosts to nod, that make the value obvious in five seconds, that hold up against a dozen lookalikes
- Own the landing page and message-to-market fit — the LP is the conversion engine. Test headlines, proof points, social proof, layout
- Build the activation moment — design the moment a new host first feels Hosto earn its keep

• 6+ years of product marketing, with at least 2 owning self-serve B2C or low-ACV B2B SaaS funnels
• You've moved an activation or trial-conversion metric — and can show the before-and-after on a real funnel
• Lifecycle marketing in your bones — you've owned an onboarding sequence, a winback program, an in-product messaging framework.
• You know which tool, which trigger, which line moved which number
• Founder-grade copy chops — you write the LP, the email, the in-app message yourself
• Quantitative — funnel models, cohort analysis, segment-level retention
• Native or near-native English — every word ships to a US-based solo Airbnb host
  
  This role isn't for you if:
• You want to run brand campaigns
• You see PMM as "writing one-pagers for sales"
• Your last role had you in slide decks more than in the product
• "Activation rate" is a number someone else owns

• Fully remote workplace — work from anywhere with premium tooling and a software stipend
• Competitive salary + milestone-tied bonuses — base plus upside tied to the lifecycle and growth metrics you'll own
• Meaningful equity stake — first PMM in the company, owning the funnel that compounds the rest of the business
• Full ownership of the funnel — no committee, no review layer. The LP, the emails, the in-app messages are yours to ship