Lead Product Manager - O&O and Programmatic (Cox Media)

Posted 13 Hours Ago
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Baton Rouge, LA
Hybrid
109K-181K Annually
Senior level
Automotive • Cloud • Greentech • Information Technology • Other • Software • Cybersecurity
Empowering people today to build a better future for the next generation.
The Role
The Lead Product Manager will manage and enhance local advertising products, ensure effective collaboration across departments and develop strategies to optimize revenue and product performance.
Summary Generated by Built In
Cox Communications, Inc. is seeking a Lead Product Manager to support its Cox Media team. As part of the Cox Media Product Management Team, the Lead Product Manager is responsible for comprehensive lifecycle management of assigned advertising products within Cox Media's local advertising portfolio including but not limited to the design and maintenance of processes for driving revenue on existing products, rolling out product enhancements, launching new products, and evaluating and potentially decommissioning underperforming products.
Primary Responsibilities and Essential Functions
  • Demonstrate subject matter expertise on assigned products by leading cross-departmental efforts that will drive the success of the Product Management Team, including but not limited to the following:
    • Partnering with Sales team to identify strategies for increasing market share, product usage and growing revenue for all products
    • Collaborate with Cox Media markets to facilitate product launches and/or enhancements, ensure proper training, inform compelling marketing collateral, and gather market and customer feedback
    • Align with Marketing Center of Excellence (COE) to ensure product offerings/benefits are properly positioned and back by data-driven research
    • Partnering with the third-party vendor partners, Digital Center of Excellence (DCOE) and Operations teams to implement fulfillment and billing practices consistent with Cox Media sales philosophy
    • Partnering with Business Enablement team to ensure internal stakeholder needs are properly addressed and documented throughout the product lifecycle
    • Partnering with Finance team to develop and maintain an operating plan and budget for assigned products and manage expenses within the budget, including vendor payments
    • Driving product enhancements forward working and developing requirements with technology in an agile development environment
  • Assist in the development of business cases to support product and services roadmap investments, identifying opportunities to enhance the value of the portfolio and adjacent products
  • Recommend/make decisions regarding programs that have a significant impact to business outcomes and carry potential consequences if unsuccessful
  • Continuously evaluate programmatic inventory sources for additional opportunities and optimization maximizing campaign yields by establishing partnerships across the OTT / CTV ecosystem
  • Surveying the marketplace for new inventory sources that drive additional revenue growth; lead partnership and negotiations with new supply partners and publishers
  • Work closely with field local sales, national rep firm, and other partner sales channels, ensuring that each group has a fresh perspective of products, knows how products fit into the suite or portfolio
  • Interface with local, national and sales teams providing subject matter expertise on products and client strategy where applicable
  • Vendor management of third party relationships ensuring a high level of accountability and customer service with continual evaluation of performance and relationship
  • Develop, evaluate, and maintain leading business relationships internally and externally with partners, peers, vendors to articulate our needs for products and services that help facilitate company goals.

Minimum Qualifications
  • Bachelor's degree in a related discipline (Marketing, Advertising, Business, etc.) and 6 years of experience in a related field (B-to-B product/brand management, media/advertising sales management, etc.); The right candidate could also have a different combination, such as a master's degree and up to 4 years of experience; Or a PhD or relevant Doctorate Degree and 1 year of experience; Or 10 years of equivalent experience in lieu of a degree.
  • Demonstrated experience with Digital Media advertising products required
  • Previous experience working with digital video advertising, Freewheel and modules such as Audience Manager tools, and technology integrations.
  • Experience or knowledge of advanced video advertising concepts including Addressable TV, Programmatic, Partner Inventory Management, DSPs, etc.
  • Strong ability to work across departmental boundaries to drive toward common goals
  • Ability to work with and manage external partners to achieve company objectives
  • Must be able to understand priority trade-offs to drive business results
  • Proven ability to develop detailed work plans and execute under pressure. Must be able to work independently and deliver measurable results
  • Must be a team-player and thrive in an environment that promotes strong individual skills that are easily applied to goals of the team and company
  • Self-starter with the ability to work under pressure and in a fast-paced and sometime ambiguous environment, complete multiple tasks at one time, meet deadlines and self-recognize and adapt to priorities that change often
  • Exceptional interpersonal skills including verbal and written communication skills
  • Strong organization, detail, problem-solving and follow-up skills. Exudes a professional image inside and outside the company
  • Ability to build and maintain constructive partnerships with diverse group of internal and external work groups
  • Shows commitment to self-development by demonstrated desire to learn new ways of doing business, staying abreast of competitors/industry major initiatives
  • Ability to influence people that don't report into the position
  • Strategic analysis and planning experience
  • Willingness to travel by car and/or air as needed
  • PC skills required, including strong working knowledge of all MS products

Preferred Qualifications
  • 2+ years of experience in a management role or leading cross functional projects preferred.
  • 1+ years Supervisory or management experience
  • Project management software experience a plus.
  • DSP/SSP experience related to inventory negotiation

USD 108,800.00 - 181,400.00 per year
Compensation:
Compensation includes a base salary of $108,800.00 - $181,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

Top Skills

Advertising
Audience Manager
Digital Media
Dsps
Freewheel
MS Office
Programmatic

What the Team is Saying

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The Company
HQ: Atlanta, GA
50,000 Employees
Year Founded: 1898

What We Do

For well over a century, Cox Enterprises has been shaping the future with daring ideas and values-driven thinking.

Since our founding in 1898, our relentless spirit of innovation has driven us to disrupt industries and enhance the quality of life in the communities we serve. Through our major divisions — Cox Communications, Cox Automotive and Cox Farms — our people have countless opportunities to grow and make an impact in the communications and automotive industries, as well as in new ventures in agriculture, cleantech, digital media and more.

As a privately-held, family-owned business, we know that people are our most valuable asset. We offer a supportive and inclusive environment with flexible career growth, amazing benefits and work-life balance at the forefront.

Our mission, our ways of working and our commitment to people are what make our workplace culture remarkably flexible and resilient. Join us to build a better future and make your mark.

Why Work With Us

At our core, Cox is a technology company that values human relationships. We know people feel most empowered when their work has meaning, when they feel respected and have opportunities to grow. “Career satisfaction” is not enough at Cox — we’re here to help you find balance, live well and achieve your career goals even as they change over time.

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About our Teams

Cox Enterprises Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Every person has different working styles and preferences — and we aim to empower teams to work where they are most comfortable. Some roles require in-person work, but for those that can be performed remotely, we offer flexibility.

Typical time on-site: Flexible
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