WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
We are seeking an experienced and commercially minded Lead Product Manager to drive product strategy, discovery, design, delivery and adoption for one of our key retail clients’ Ecommerce transformation programmes.
As Lead Product Manager, you will be working within the client’s Product team with accountability for translating business and customer needs into a clear product strategy and measurable outcomes. You will lead cross-functional teams through discovery, design, development, launch and continuous improvement, while building alignment across senior stakeholders, programme and delivery teams.
This is a strategic leadership role, not solely a backlog-management position. You will be embedded within the client’s Product team, alongside agency colleagues and client staff. We are looking for someone who can operate confidently from product vision and commercial strategy through to detailed execution.
What you’ll be doing:- Own the product Vision: Define, communicate, and drive the product strategy and roadmap for your product scope, ensuring alignment with programme direction and wider business objectives
- Lead Cross-Functional Delivery: Lead multidisciplinary squads across Product, UX/UI, Delivery and Optimisation, making pragmatic trade-offs to balance rapid delivery with long-term objectives
- Drive Customer-Centric Discovery: Champion user research, journey mapping, and problem validation, ensuring that every platform feature solves genuine customer problems and enhances the digital shopping experience.
- Stakeholder Alignment & Strategy: Act as a strategic product voice for senior executives and business leaders, translating complex technical and commercial trade-offs into clear, actionable roadmaps.
- Champion Modern Product Practices: Embed Agile, Lean, and continuous discovery methodologies into the team’s DNA, fostering a culture of high performance, accountability, and customer empathy.
- Deliver Measurable Commercial Value: Focus relentlessly on strategic outcomes, connecting product decisions directly to revenue growth, operational efficiency, and customer satisfaction.
- E-commerce & Digital Transformation Expertise: Extensive experience as a Lead/Senior Product Manager within Retail e-commerce, with a proven track record of driving large-scale digital transformation projects.
- Platform migration: Demonstrable experience in managing the complex transition from legacy systems to modern architectures.
- Cross-Functional Leadership: A deep understanding of how to seamlessly integrate Engineering and UX/UI disciplines, motivating teams without necessarily having direct line-management authority.
- Strategic & Commercial Acumen: The ability to pivot effortlessly between high-level commercial strategy and detailed technical execution, making confident decisions in complex, ambiguous enterprise environments.
- Agile Mastery: Strong practical knowledge of modern product management frameworks (Scrum, Kanban, outcome-based planning) and proficiency with tools like Jira and Confluence.
- Omnichannel Retail Insight: A strong grasp of the modern retail ecosystem, understanding how a cutting-edge online customer experience integrates with wider physical and digital touchpoints.
- You: Self-starter, decisive, able to deal with ambiguity and to influence wider stakeholders within a large programme of work.
If you have some of this, even better
- A recognised Product Management or Agile Product Owner certification is desirable.
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
How we use AI in the recruitment process:
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WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Skills Required
- Extensive experience as a Product Manager, Senior Product Manager, or Lead Product Manager
- Experience in B2B or D2C commerce or digital transformation
- Experience owning product strategy, roadmaps, prioritization, and outcomes for complex products or platforms
- Experience delivering workflow, project management, operations, or back-office SaaS solutions
- Experience leading greenfield product development, platform transformation, or legacy-system replacement
- Experience working across multiple product squads, delivery teams, or interconnected workstreams
- Track record of delivering measurable customer, operational, or commercial outcomes
- Experience working with senior executives, enterprise clients, and complex stakeholder groups
- Experience operating in a large, global organization with formal governance and complex decision-making
- Strong understanding of commerce ecosystems and online customer experience
- Strong understanding of Agile, Lean, Scrum, Kanban, continuous discovery, and outcome-based planning
- Ability to combine strategic thinking, customer discovery, commercial planning, and delivery execution
- Exceptional communication, presentation, facilitation, and influencing skills
- Strong commercial awareness connecting product decisions to revenue, efficiency, customer value, and organizational strategy
- Excellent analytical, critical-thinking, and problem-solving skills
- Ability to make decisions in ambiguous environments and manage complex trade-offs
- Ability to lead, coach, and motivate people through influence, with or without direct management authority
- Highly organized, self-directed, and comfortable owning significant initiatives
- Experience using Jira, Confluence, Aha!, Productboard, or equivalent product and delivery tools
- Product Management or Agile Product Owner certification
- Experience with agency operating models, workflows, and client-service environments
What We Do
VML Enterprise Solutions is VML's technology and transformation unit that unites the agency's technology and data groups to deliver consulting, engineering, data, automation and platform services. It supports global brands with AI-enabled solutions, commerce and customer experience transformation, and scalable platform delivery through integrated consulting and technology capabilities.
