Lead Product Analyst

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

As a Lead Product Analyst, you’ll play a central role in driving cross-functional analytics that shape how we plan, build, and optimise across both ASOS Brands and Partner Brands. Your insights will help ensure ASOS delivers a curated mix of own-brand collections and third-party labels that reflect trend-led design, inclusive sizing, and global style perspectives, tailored for our fashion-loving 20-something customers.

You’ll lead analytical workstreams across key initiatives such as Test & React, Partner Fulfilment, and Customer Funnel optimisation, translating complex business needs into clear, actionable insights, dashboards, and strategic recommendations that drive alignment and impact across teams.

This is a high-visibility role at the intersection of data, product, and strategy, where your work will directly influence product development, enhance customer experience, and unlock commercial growth at scale.

The Details…

• Lead product analytics across key initiatives, surfacing insights that shape product strategy and commercial outcomes
• Translate complex data into clear, actionable recommendations that improve customer experience and business performance
• Design and maintain dashboards that centralise key metrics and enable deep dives across teams
• Own end-to-end experimentation analysis, delivering iteration guidance and strategic recommendations
• Engage with senior stakeholders to present findings, influence priorities, and align on business goals
• Promote data literacy across teams, enabling self-serve insights through training, documentation, and tooling
• Prioritise work based on business impact and communicate timelines and outcomes effectively

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

About You

You’re a curious, commercially minded problem solver, with a track record of driving impact through experimentation, product optimisation, and strategic analysis. You are comfortable navigating ambiguity and want to be part of a data-driven culture that values experimentation and innovation.

You’ll also be able to demonstrate:

• Experience in product analytics, strategy or insight roles within high-growth or start-up environments, retail or e-commerce experience would be beneficial
• Strong analytical skills and structured thinking, with the ability to break down complex problems
• Proficiency in Excel, SQL, R, Python, Adobe and data visualisation tools like Power BI. Experience with Adobe Analytics, and MicroStrategy is a plus
• Confidence working with large datasets and translating them into clear, actionable insights
• Excellent communication and storytelling skills with the ability to tailor messages to technical and non-technical audiences
• A natural curiosity, a bias toward action, and a passion for improving products and experiences

BeneFITS’

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.