Jobs at ASOS

The Senior AI Engineer will design, develop, and scale AI-driven solutions, focusing on LLMs and generative AI, ensuring quality and ethical standards while optimizing workflows and data pipelines.

As a hairstylist at ASOS, you will ensure models look perfect, work with diverse hair types, and support creative shoots amid tight deadlines.

Lead development and productionisation of controllable diffusion image-generation systems for fashion. Design and train LoRA/fine-tuning pipelines, build ComfyUI workflows, improve garment fidelity and consistency, collaborate with cross-functional teams, optimise inference/GPU use, and research multimodal generative approaches.

Lead the development and embedding of ASOS brand and consumer strategy globally. Translate research and cultural insight into audience segmentation, brand DNA, messaging architecture, campaign briefs, and KPI tracking. Guide creative agencies and internal partners to ensure consistent, distinct brand expression across markets and channels, evolve strategy based on performance, and maintain brand playbooks and frameworks.

Lead coordination and execution of culturally-led brand activity across talent, social, PR and creative teams. Monitor cultural signals, prepare briefs and launch materials, support reactive and real-time activations, manage trackers and reporting, and ensure cross-functional alignment to deliver fast, on-brand campaigns.

Support Designers to research, develop and deliver ASOS DESIGN ranges. Translate trends into product, work with technical teams and suppliers, adhere to critical paths, use data to inform range planning, and travel for supplier meetings and inspiration.

Lead menswear brand strategy for a six-month fixed term: define proposition, translate audience and cultural insight into campaign and activation briefs, align cross-functional teams, shape product and styling storytelling, set KPIs, review performance and optimize brand activity to grow menswear relevance and commercial demand.

Lead end-to-end production of e-commerce fashion shoots: manage pre-production, on-set operations, and post-production review to deliver high-quality imagery on schedule, ensuring creative briefs, quality standards, and team coordination are met.

Lead buying, merchandising and strategy for a portfolio of partner brands. Own financial performance, OTB, stock health and intake margin. Build brand assortments, negotiate partner terms, use data to drive trading and category growth, and lead cross-functional teams to deliver global product strategies and commercial initiatives.

Provide commercial legal advice across technology, product, payments and consumer regulation. Draft, review and negotiate technology and payments contracts, advise on AI and ecommerce regulatory compliance, support cross-border issues, and work closely with Tech, Finance and Procurement to manage legal risk for ASOS.

Produce and manage fashion photoshoots end-to-end: pre-production, on-set briefings, quality-check imagery, asset uploads, coordinate with retail/post-production teams, resolve queries, maintain shoot guides, and meet daily delivery KPIs.

Lead and manage end-to-end creative productions including stills, video shoots, events and talent activations. Coordinate creatives, manage budgets, timelines, permits, risk assessments and production admin, provide on-set creative direction, troubleshoot logistics, support post-production asset delivery, mentor producers, and champion diversity and inclusion.

Design seasonal, trend-led denim ranges (jeans, jackets, skirts) for Topshop. Create detailed design packs/CADs, own fit and silhouette direction, collaborate with Buying, Technical and Product teams, drive denim innovation and sustainability, analyse performance, and present collections to stakeholders.

Lead design, configuration, testing and long-term ownership of Dynamics 365 Supply Chain modules. Manage functional resources, design integrations, support SIT/UAT, drive data migration and governance, and optimise processes using Power Platform and emerging AI.

Support Head of Finance for Supply Chain (Inbound, Warehouse, Delivery, Write-Offs). Own consolidated Supply Chain P&Ls, month-end packs, forecasts, budgeting, cash forecasting, variance analysis, and stakeholder engagement. Drive automation and process improvement to streamline reporting and free the team to focus on insight and performance improvement.

Lead the product vision and roadmap for Content Experience to scale personalised content across channels. Own CMS, workflows, tooling and partnerships to automate and produce high-quality content. Use customer data and experimentation to drive relevance, engagement and commercial outcomes while aligning cross-functional teams and stakeholders.

The role focuses on transforming product operations at ASOS by optimizing workflows, implementing automation, and driving measurable improvements across product teams.

Design and deploy machine learning and statistical models to optimise marketing decisions (attribution, incrementality, MMM). Build experiments, collaborate with engineers to productionise models, translate results for stakeholders, and contribute to shared codebases and experimentation practices.

Design and maintain behavioural event models and Databricks pipelines to ensure high-quality, observable customer data. Own event schemas, data quality checks, semantic metrics, and instrumentation alignment to support analytics, experimentation, and self-serve reporting.

Lead product analytics to drive growth: own KPIs, design and analyze A/B tests, identify funnel improvements, build dashboards and self-serve analytics, influence product strategy, and mentor junior analysts to embed experimentation and data-driven decision making.