DIRECTV is looking for a results-driven and technically fluent Lead Media Manager to join our growing team. In this role, you will own and drive paid media strategy across all app-based ecosystems, including connected devices, TV OEM platforms, and mobile/tablet apps, playing a critical part in how we acquire and grow our user base at scale.
You will bring deep hands-on expertise across major TV OEM platforms such as Roku, Amazon, Samsung, LG, and Vizio, as well as mobile app acquisition channels including Apple Search, Google UAC, and Meta App Ads. Your ability to lead measurement and attribution strategy using tools like AppsFlyer will be essential to optimizing campaign performance and ensuring accurate tracking across complex app media environments.
This is a high-impact, cross-functional role where you will serve as the primary media point of contact for TV OEM advertising, mobile app advertising, and editorial teams, while collaborating closely with sales, product, creative, analytics, and technology partners to grow the user base, increase installs, and drive sales through app-based media.
Here’s what you’ll do:
- Develop and execute paid media strategy through:
- Connected device and TV OEM platforms (e.g., Roku, Amazon, Samsung, LG, Vizio).
- Media activations driving to app ecosystems (Apple Search, Google UAC, Meta App Ads, and other social platforms driving to app environments).
- Lead measurement and attribution strategy across the app media ecosystem (including IAP and app-to-web flows), overseeing MMP-based (AppsFlyer) campaign tracking and performance optimization.
- Serve as primary media point of contact for TV OEM advertising and editorial teams.
- Partner closely with sales channel owners, product teams, creative, analytics, and tech to ensure traffic quality and performance alignment.
What you’ll need to be successful:
- 3 – 5 years of experience planning and executing connected device, TV OEM, or app-based performance media campaigns.
- Direct experience working with major TV OEM ecosystems (e.g., Roku, Amazon, Samsung, LG, Vizio). Mobile app acquisition platform experience is a plus.
- Hands-on experience with mobile measurement platforms (AppsFlyer, Adjust, Branch, Kochava, etc.).
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
This is a remote position that can be located anywhere in the contiguous United States. #LI-Remote
A career with us comes with big rewards:
DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.
The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
DIRECTV WAGE ZONES: $100,947 - $183,299
Low (N1): $100,947 - $151,421
Mid (N2): $106,260 - $159,390
High (N3): $116,886 - $175,329
Top (N4): $122,199 - $183,299
Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the salary ranges reflect base salary only and do not include bonus or benefits – when you consider all of these together, it represents a pretty impressive total compensation package.
Apply today!
Fair Chance Ordinance Notice for Los Angeles County applying for jobs at DIRECTVCompliance Notice Regarding Use of Automated Decision-Making Tools in Hiring ProcessSkills Required
- 3 - 5 years of experience planning and executing media campaigns
- Direct experience with major TV OEM ecosystems (Roku, Amazon, Samsung, LG, Vizio)
- Hands-on experience with mobile measurement platforms (AppsFlyer, Adjust, Branch, Kochava)
DIRECTV Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DIRECTV and has not been reviewed or approved by DIRECTV.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, with medical, dental, vision, and mental-health options described as part of the standard package. Multiple plan choices and wellness-related offerings are presented as meaningful parts of the overall value proposition.
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Retirement Support — Retirement benefits are described as a notable component of the package, including a 401(k) with company match and, for some groups, a pension. This creates a perception of stronger long-term financial support than pay alone.
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Wellbeing & Lifestyle Benefits — Employee lifestyle perks are highlighted through free or discounted DIRECTV service and other discounts, which can materially reduce personal expenses. Additional programs like volunteer support and wellbeing resources add to the perceived non-cash value.
DIRECTV Insights
What We Do
DIRECTV is changing the way the world experiences entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling entertainment experiences to millions of customers.
Why Work With Us
DIRECTV has been at the forefront of entertainment for nearly three decades. We're now entering the new era of DIRECTV to create the best entertainment and communications experience in the world. At DIRECTV our amazing people, combined with a culture that thrives on collaboration and creativity, are the foundation that create a great place to work.
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