Sr. Lead Digital Marketing Manager, Paid Media

Job Description
Team: Digital Marketing
Location: This position operates in a hybrid model with 6-8 days a month in-office (every Wednesday and every other Thursday) f rom our Atlanta or Toronto offices.
Amazing Career Moments Happen Here
The best work happens when smart people move fast, together. At Applied, we've spent 40+ years building technology that solves real problems for insurance professionals, and we're not slowing down. We're pushing what's possible in Insurtech and doing it inside a culture built on trust, inclusion, and growth.
Opportunity for Impact
We're looking for a Sr. Lead Digital Marketing Manager, Paid Media to join our Digital Marketing team and make a real difference for the people who depend on our products every day. You'll set and evolve full-funnel paid media strategy and programs across PPC (Google Ads and Microsoft Advertising), Paid Social, and other channels to accelerate MQL volume and quality while lifting brand awareness across Applied's portfolio. This role applies specialized expertise to solve complex performance and measurement challenges, anticipate platform and market shifts, and makes independent investment tradeoffs to maximize pipeline impact.
What You'll Do

• Strategy, Cross-Functional Leadership, and Executive Decision Support - Own full-funnel paid media strategy across the portfolio, translating business priorities into budgets, KPIs, and channel investments while leading cross-functional initiatives and delivering executive-ready insights to guide planning, prioritization, and governance.
• Bottom of Funnel Advertising - PPC (Search & Performance) - Own and optimize high-intent search programs across Google and Microsoft Ads, including bidding, keywords, testing, tracking, and CRO collaboration to drive MQL quality and ROAS.
• Mid Funnel Advertising - Paid Social & Retargeting - Plan and execute audience-based paid social and retargeting campaigns with structured experimentation, aligning creative and messaging across Marketing partners to drive consideration and assisted conversions.
• Top Funnel Advertising - CTV / OVV (Awareness) - Launch and scale awareness programs across CTV and video platforms, connecting upper-funnel reach to downstream measurement through GA4 and retargeting integrations.
• Measurement, Reporting, and Insights - Own unified multi-funnel KPIs and dashboards; diagnose performance issues, ensure channel hygiene, and deliver clear recommendations to support data-driven decisions.
• Operations and Governance - Define and enforce standards for UTMs, naming, QA, and data governance; document playbooks and best practices to ensure clean attribution and consistent execution.

What We're Looking For

• 10+ years of professional experience, including 7+ years in B2B paid media owning PPC, paid social, and/or CTV programs; SaaS experience preferred.
• Deep platform expertise across Google Ads, Microsoft Advertising, and paid social platforms (LinkedIn, Meta), with hands-on CTV experience (e.g., MNTN, YouTube).
• Strong analytical and measurement foundation, including GA4, Excel, visualization tools, UTMs, taxonomies, and conversion tracking.
• Proven performance impact, consistently hitting MQL targets while protecting lead quality and ROAS.
• Strategic, independent operator able to make investment tradeoffs, solve ambiguous performance challenges, and operate with minimal supervision.
• Effective cross-functional leader and communicator, experienced driving complex initiatives and presenting strategy, insights, and test results to executive stakeholders.

Talent shows up in a lot of different ways, and we mean that. We welcome candidates from all backgrounds and experience levels, including military members and their spouses and those without a traditional degree or tech background. If this role speaks to you, apply.
Why You'll Like Working Here
Our people-first culture means you're seen, supported, and set up to grow. We work across flexible models because we trust our teams to deliver, not just show up. You'll collaborate with people who care about the work and each other, and you'll have leaders who are invested in where you're headed.
How We'll Support You
We invest in the whole person, not just the role. Our benefits and resources are built to support your health, your time, and your life outside of work:

• Medical, Dental, and Vision Coverage
• Holiday and Vacation Time
• Health & Wellness Days
• A Bonus Day for Your Birthday

Compensation Transparency
Our targeted starting base salary in the United States for this position ranges from $130,000 - $162,500 USD. We take a thoughtful, consistent approach to compensation and consider a variety of factors, including depth and breadth of experience, skills and role scope. Depending on the role, team members may also be eligible for additional compensation plans (bonus and commission).
Your Security Matters:
Our candidates' personal information and online safety are top of mind. Applied communicates with candidates only via a secure @appliedsystems.com email address or through our official careers portal. Recruiters will never request payments or ask for financial account or sensitive personal information like Social Security numbers.
AI Utilization
We leverage AI tools to streamline parts of our recruitment workflow (such as resume parsing and interview scheduling). However, candidate screening, interviews, and final decisions are always conducted by real humans.
EEO Statement
Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don't discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.
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