Lead Digital Experience Designer

Reposted 6 Days Ago
Be an Early Applicant
El Segundo, CA, USA
In-Office
144K-216K Annually
Senior level
Internet of Things • Mobile • Retail
The Role
Leads digital experience and visual design for AT&T marketing campaigns across digital platforms. Designs modular web pages, user interfaces, wireframes, image composites, and mobile-first experiences while maintaining brand consistency. Partners with marketing, content, copy, and implementation teams, performs visual QA, contributes to design systems, manages catalog imagery, and mentors designers. Requires strong expertise in Figma, Photoshop, typography, accessibility, AI-assisted image editing, and digital design technologies.
Summary Generated by Built In

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.


The lead digital experience designer is responsible for conceptualizing and designing visual marketing solutions from concept to finish. They lead design decision-making to uphold a consistent look and feel on att.com. This is a visual web design role focused on marketing and ecommerce—not a product design or print design role.


We’re looking for a senior visual web designer who knows how to turn marketing strategy into polished, high-performing digital experiences. You’ll lead the visual design of component-driven marketing and ecommerce experiences on att.com, combining exceptional graphic design craft with a strong understanding of responsive web design, merchandising and conversion.

You’ll work within an established design system to transform complex products, promotions and offers into compelling digital stories—from campaign landing pages and promotional modules to product and offer experiences. You should be equally comfortable establishing visual hierarchy in Figma, art directing imagery, compositing in Photoshop and partnering with implementation teams to make sure the final experience matches the creative vision.

This is a hands-on visual web design role focused on marketing and ecommerce—not a traditional product design, UX research or print design role.

What you’ll do
  • Lead concept and visual design for responsive marketing and ecommerce experiences on att.com, including landing pages, promotional experiences, product storytelling and campaign creative.
  • Design within and help evolve a component-based web design system, selecting and composing reusable modules to create clear marketing hierarchy, compelling storytelling and effective paths to purchase.
  • Bring exceptional visual craft to typography, layout, imagery, color and art direction; composite and retouch imagery to create polished campaign and merchandising assets.
  • Translate marketing briefs, products and complex offers into digital experiences that are on-brand, accessible, mobile-first and designed to drive customer action.
  • Partner closely with copywriters, marketers, strategists, producers and implementation teams from concept through launch, including design handoff and visual QA of live experiences.
  • Provide creative direction and mentorship to other designers while helping advance digital design standards, tools and best practices.
What you’ll bring
  • 5+ years of professional web, digital marketing, ecommerce or digital agency design experience, with experience leading creative work.
  • A portfolio demonstrating exceptional visual web design, including responsive marketing pages, ecommerce or merchandising experiences, component-based page design, typography, image compositing and art direction.
  • Expert proficiency in Figma and Photoshop, including experience working with reusable components, libraries and established design systems.
  • Advanced visual-design skills across typography, composition, hierarchy, color and imagery, plus strong Photoshop compositing and retouching capabilities.
  • Experience designing responsive experiences and collaborating with developers or content implementation teams; working knowledge of HTML/CSS and browser inspection tools sufficient to perform visual QA.
  • Strong communication, presentation and creative-leadership skills, with the ability to manage multiple fast-moving projects.
Preferred
  • Experience designing for a large-scale ecommerce or consumer marketing website.
  • Experience with Adobe Firefly or other AI-assisted creative tools.
  • Familiarity with accessibility standards for web experiences.
  • Experience with motion, After Effects, 3D or interactive prototyping.
  • Experience with Workfront or a similar creative workflow platform.

 Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, , the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.


Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment

Contact with Customers/Candidates/Clients

Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)

Handling/Proximity to Sensitive Information

Our Lead UI Designer jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

El Segundo, California

Salary Range:

$143,800.00 - $215,800.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.

Skills Required

  • Bachelor's degree or equivalent experience in design, art, communications, or marketing
  • Five or more years of digital experience in an advertising agency or in-house agency
  • Strong digital portfolio demonstrating web pages, UI, graphic design, image compositing, and type layout
  • Expert knowledge of Figma and Photoshop, including Firefly
  • Professional image retouching skills and ability to use AI tools for image alteration
  • Experience using Chrome DevTools, specifically Inspect mode
  • Strong typography, composition, lighting, and color skills
  • Ability to build wireframes
  • Knowledge of accessibility standards
  • Working knowledge of Adobe Creative Suite, Claude, and GPT
  • Familiarity with HTML, JavaScript, CSS, and Chrome developer tools
  • Familiarity with technical limitations and emerging technologies
  • Ability to manage multiple projects and competing deadlines
  • Strong organizational, attention-to-detail, and communication skills
  • Experience with Workfront or a similar project management system
  • Familiarity with After Effects, 3D, video, or prototyping

AT&T Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AT&T and has not been reviewed or approved by AT&T.

  • Healthcare Strength — Health coverage spans medical, dental, vision, and mental health services, plus a personal healthcare team, wellness apps, and supplemental options such as fertility care, cancer support, doula services, and wigs for chemotherapy. These comprehensive offerings are portrayed as supporting a wide range of employee needs.
  • Leave & Time Off Breadth — Paid time off includes vacation, holidays, sick days, caregiver time, parental leave, and adoption assistance, with some roles reaching about 23 days of PTO after several years. Community volunteer days and flexible time off options add further support for work-life balance.
  • Wellbeing & Lifestyle Benefits — Employees receive sizable service discounts like 50% off most wireless plans and broadband, along with savings on travel, event tickets, and insurance. Additional workplace perks such as hybrid work models and relocation assistance contribute to overall value.

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The Company
HQ: Dallas, TX
150,000 Employees

What We Do

Bring us your biggest career aspirations. Share your boldest dreams. This is a moment to get energized. Through 5G and Fiber, AT&T provides connectivity that leads to smarter homes, safter communities, higher quality health care and more life-changing innovations. With AT&T, Connecting Changes Everything.

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