We are looking for a results-driven Key Account Manager to manage and grow key modern trade accounts. The role involves driving business with national and regional retail chains, strengthening buyer relationships, ensuring product availability and visibility, managing distributor performance, and executing trade marketing initiatives to achieve sales and profitability targets.
- Manage end-to-end relationships with assigned Modern Trade chains and key buyers.
- Drive monthly primary (sell-in) and secondary (sell-out) sales targets across assigned accounts.
- Secure new SKU listings, range expansion, and negotiate shelf space with category managers.
- Plan and execute in-store visibility initiatives, including gondola ends, displays, POSM, and promotional campaigns.
- Share regular business reviews, sales performance, and new product proposals with retail partners.
- Ensure planogram compliance and effective in-store execution in coordination with the Visual Merchandising team.
- Coordinate with distributors to ensure timely replenishment, minimize out-of-stock situations, and maintain service levels.
- Plan and execute festive promotions, stock build-up, bundle offers, and sampling activities across key accounts.
- Prepare and submit weekly sales trackers and monthly business performance reports to management.
- Collaborate with the Marketing team to develop chain-specific promotional materials and campaigns.
- Identify new Modern Trade business opportunities and prepare commercial proposals for expansion.
Requirements
- Proven track record of managing national pharmacy/beauty MT chains
- Strong commercial negotiation — listing fees, margins, promotional budgets, planogram space
- Excellent relationship management with category buyers and area managers
- Data-driven — comfortable using sell-out dashboards, chain portals), and Excel trackers
- Ability to manage a multi-city team (VMs, KAEs) with strong remote coordination
- Understanding of trade margins, channel economics, and NBR profitability
- High ownership mentality — proactive, not reactive
Skills Required
- Proven track record managing national pharmacy or beauty modern trade chains
- Strong commercial negotiation skills covering listing fees, margins, promotional budgets, and planogram space
- Excellent relationship management with category buyers and area managers
- Comfort using sell-out dashboards, chain portals, and Excel trackers
- Ability to manage a multi-city team, including visual merchandisers and key account executives, through remote coordination
- Understanding of trade margins, channel economics, and NBR profitability
- High ownership mentality with a proactive approach
What We Do
Dermatouch is an India-based dermatology-led skincare brand and online platform offering personalized, clinically tested products for common skin concerns. Its range includes serums, creams, sunscreens, toners, moisturizers, and other formulations designed to address pigmentation, dark spots, acne, scars, and related needs. Customers can take a skin test and purchase customized products, while the company also serves retail and healthcare distribution partners.
