We have an exciting opportunity available for a talented and dedicated Junior Marketer in Melbourne.
Within Infomedia’s growing MaaS (Marketing as a Service) team, the Junior Marketer will leverage a range of Infodrive tools to execute a planned suite of campaigns, playing a key role in the implementation of MaaS programs for leading automotive brand clients.
Key responsibilities include:
- Participating in the creation of and implementation of marketing strategy.
- Adapting the marketing calendar/schedule for clients, as related to MaaS programs.
- Providing recommendations to further improve the campaign briefing and development processes.
- Responsible for managing and auditing live campaigns across a portfolio of clients.
- Supporting Service Delivery Managers with the creation and management of relevant marketing campaign tasks.
- Design and/or edits of eDMs, for greater conversion.
- Provide a range of creative services to MaaS (Marketing as a Service) clients related primarily to email and SMS marketing campaigns. subject lines, preview text,
- Creation, testing and launch of new marketing campaigns. This includes the creation of Campaign Alerts that Dealer Business Partners will leverage to notify dealer users of the campaign.
- Support the MaaS team, such as the Dealer Business Partners, in the creation of documentation and training materials related to the Infodrive Marketing Tool and supplementary MaaS services.
- Support ongoing campaign improvements based on data driven insights and industry developments
Interested? Apply now!
Skills Required
- Experience using Infodrive or Infodrive Marketing Tool
- Experience with email marketing and eDM design/editing
- Experience with SMS marketing campaigns
- Experience creating, testing and launching marketing campaigns
- Experience managing and auditing live campaigns across client portfolios
- Ability to produce documentation and training materials
- Ability to use data-driven insights to improve campaigns
What We Do
Infomedia Ltd (ASX:IFM) is a leading global provider of DaaS and SaaS solutions that empowers the data-driven automotive ecosystem. Infomedia’s solutions help OEMs, NSCs, dealerships and 3rd party partners manage the vehicle and customer lifecycle. They are used by over 250,000 industry professionals, across 50 OEM brands and in 186 countries to create a convenient customer journey, drive dealer efficiencies and grow sales. Infomedia has led innovation in retail automotive technology within global OEMs and their dealer networks for more than 28 years and continues to expand its reach within the three regions in which it operates. We have initiated a number of firsts in the global market, which have now become standard expectations and the minimum cost of entry for independent and in-house technology providers. Our SaaS parts selling platform, which includes Microcat® EPC™, Microcat Market™ and Microcat Partsbridge®, allows dealership and trade users to improve productivity and grow parts sales, by precisely identifying and ordering replacement parts manufactured by the world’s leading Automakers. Our SaaS service selling platform, which includes Superservice® Menus™, Superservice Triage™, Superservice Register™ and Superservice Connect™, allows dealerships to continually deliver customer-centric service experiences with online service appointments, repair quoting and vehicle inspections. Our new DaaS and insights platform, Infodrive™, combines leading-edge data analytics with our deep expertise in global aftersales to drive predictive marketing and dealer performance programs for global Automakers. In 2021, Infomedia acquired SimplePart, a leading global provider of B2B and B2C aftersales e-commerce solutions. SimplePart’s intuitive platform provides Automakers and dealers with a branded website, online store and digital marketing support to increase sales of parts, accessories and services.
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