Baird’s Marketing & Communications team is seeking an Intranet & Web Content Specialist to own and continuously improve our SharePoint‑based intranet and support corporate web content. In this role, you’ll serve as the day‑to‑day steward of our intranet experience, ensuring content is trusted, easy to navigate, and aligned with how associates work, while partnering closely with stakeholders across the firm. You’ll blend platform ownership, content governance, analytics, and stakeholder enablement to drive a consistent, high‑value digital workplace experience.
The preferred location for this position is our Milwaukee office, working 4 days per week in the office.
The Impact You’ll Make
Own the day‑to‑day administration and ongoing evolution of Baird’s intranet and corporate web content platforms (SharePoint and CMS), ensuring reliability, usability, and content quality
Partner with stakeholders across the firm to gather needs, translate them into practical solutions, and prioritize enhancements that improve navigation and user experience
Establish and maintain intranet governance and publishing standards, including content lifecycle guardrails, intake workflows, and quality checks to improve consistency and trust at scale
Enable and support a decentralized network of 150–200 content owners through onboarding, training, documentation, and ongoing guidance
Monitor intranet performance and search behavior; build dashboards and recurring reporting to surface friction points and inform prioritization and roadmap discussions
What You’ll Bring to Baird
Bachelor’s degree in Marketing, Communications, Information Systems, or related field; 3–5 years’ experience in intranet, SharePoint, digital platforms, or a related content/platform role
Experience owning or supporting an intranet experience, including content governance and publishing best practices
Hands‑on SharePoint experience (SharePoint Online preferred), including site and page management
Experience supporting a website CMS for content updates and page builds (Optimizely preferred)
Ability to build clear documentation and training for decentralized content contributors; familiarity with digital analytics and reporting tools (e.g., GA4, Looker Studio, Power BI); strong communication and organization in a cross‑functional environment
Baird is committed to diversity and provides employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, citizenship, national origin, age, disability, military service, veteran status, sexual orientation, gender identity or expression, genetic information, or any other status protected by law.
Skills Required
- Bachelor's degree in Marketing, Communications, Information Systems, or related field
- 3-5 years' experience in intranet, SharePoint, digital platforms, or a related content/platform role
- Experience owning or supporting an intranet experience
- Hands-on SharePoint experience (SharePoint Online preferred)
- Experience supporting a website CMS for content updates and page builds (Optimizely preferred)
- Ability to build clear documentation and training for decentralized content contributors
- Familiarity with digital analytics and reporting tools
Baird Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Baird and has not been reviewed or approved by Baird.
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Retirement Support — Retirement offerings are positioned as a major strength, including a strong 401(k) with matching and profit-sharing contributions, plus access to financial planning support. Long-term wealth building is further reinforced through employee ownership and stock purchase opportunities.
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Leave & Time Off Breadth — Time-off benefits are framed as generous, including unlimited PTO in some descriptions, paid holidays, and paid volunteer time. Flex time and work-from-home options are also included as part of the broader work-life package.
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, and mental health support, alongside wellness programs and HSA/FSA options. Preventive care and employer contributions toward HSA/deductibles are highlighted as part of the design.
Baird Insights
What We Do
Founded in 1919, Baird has guided families, businesses, communities and institutions toward their financial goals for a century. Today employee-owned Baird offers wealth management, investment banking, asset management, institutional sales and trading, equity research, public finance and private equity services through more than 160 offices in the United States, Europe and Asia. Baird manages and oversees more than $305 billion in assets for clients around the world and employs more than 4,600 associates. Baird has been one of FORTUNE’s 100 Best Companies to Work For® since 2004, and is committed to policies and practices that provide equal employment opportunity at all times. These non-discriminatory practices apply to all areas of employment including: hiring, promotions, terminations, compensation, benefits and educational opportunities. “Baird” is the marketing name for Robert W. Baird & Co., Incorporated and subsidiaries and affiliates worldwide. For more information, please visit www.rwbaird.com.
