About the Role:
The Marketing team works with the firm and business unit managers to plan and implement strategic marketing and communications plans and programs. They conduct and oversee competitor and client research for the purpose of understanding our key markets and clients. They also review, evaluate and activate advertising, community involvement and sponsorship opportunities. This intern works directly with the Marketing team to plan, develop and implement programs to effectively communicate Baird’s messages both internally and externally.
This is a hybrid internship, working four days per week in our downtown Milwaukee, WI office and one day remote. The intern must be able to work full time during the summer, 37.5-40 hours per week, and work part time during the school semesters, 15-20 hours per week. We are seeking a local student who can start in May 2027.
The Impact You’ll Make:
Support the marketing needs of our business units, which take on many different forms including traditional marketing collateral and advertising, digital marketing (social media, email, digital advertising) and website maintenance
Prepare and review letters, flyers, emails, bylined articles, web content and brochures to support the marketing and promotional activities of our business units
Assist with developing and reviewing internal and external communication
Conduct research for competitive analysis, advertising, media relations and marketing purposes
Collect and assess data analytics across various digital marketing channels
Coordinate and work on projects across multiple creative services teams within the Marketing & Communications Department
Perform other duties in support of team, department and firm projects and activities
What You’ll Bring to Baird:
Pursuing a degree in marketing, communications, business administration or related degree
Anticipated graduation date of May 2028 or later
Completed coursework in one or more of the following: marketing, communications, advertising, public relations or business writing
Strong verbal and written communication skills, with the ability to connect clearly and professionally
Skilled in writing, editing, proofing and basic design
Organizational excellence, with the capacity to manage multiple priorities, demonstrate strong attention to detail and ensure high-quality and on-time delivery
High level of motivation, proactivity and strategic thinking, with a strong commitment to learning and contributing effectively
Commitment to delivering excellent customer service to clients and associates
Advanced knowledge of Microsoft Office products
Prior marketing experience is preferred
Experience with marketing analytics tools (Google Analytics, email marketing) is a plus
Interest in or prior experience/coursework in finance or financial markets is a plus but not necessary
About Our Intern Program:
Jumpstart your career with Baird’s high-impact summer intern program! You’ll gain real-world experience, connect with inspiring leaders and grow through hands-on projects, mentorship and dynamic events. From our Intern Welcome and Baird Gives Back Day to firmwide networking and professional development, you’ll be part of a vibrant, collaborative culture that values your voice and fuels your future.
Baird is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status.
Baird is committed to diversity and provides employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, citizenship, national origin, age, disability, military service, veteran status, sexual orientation, gender identity or expression, genetic information, or any other status protected by law.
Skills Required
- Currently pursuing a degree in marketing, communications, business administration, or a related field
- Anticipated graduation date of May 2028 or later
- Completed coursework in marketing, communications, advertising, public relations, or business writing
- Strong verbal and written communication skills
- Writing, editing, proofreading, and basic design skills
- Ability to manage multiple priorities with strong attention to detail
- Motivation, proactivity, strategic thinking, and commitment to learning
- Commitment to excellent customer service
- Advanced knowledge of Microsoft Office products
- Ability to work full time during summer and part time during academic semesters
- Prior marketing experience
- Experience with marketing analytics tools, including Google Analytics and email marketing
- Interest in or prior experience/coursework in finance or financial markets
Baird Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Baird and has not been reviewed or approved by Baird.
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Retirement Support — Retirement offerings are positioned as a major strength, including a strong 401(k) with matching and profit-sharing contributions, plus access to financial planning support. Long-term wealth building is further reinforced through employee ownership and stock purchase opportunities.
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Leave & Time Off Breadth — Time-off benefits are framed as generous, including unlimited PTO in some descriptions, paid holidays, and paid volunteer time. Flex time and work-from-home options are also included as part of the broader work-life package.
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, and mental health support, alongside wellness programs and HSA/FSA options. Preventive care and employer contributions toward HSA/deductibles are highlighted as part of the design.
Baird Insights
What We Do
Founded in 1919, Baird has guided families, businesses, communities and institutions toward their financial goals for a century. Today employee-owned Baird offers wealth management, investment banking, asset management, institutional sales and trading, equity research, public finance and private equity services through more than 160 offices in the United States, Europe and Asia. Baird manages and oversees more than $305 billion in assets for clients around the world and employs more than 4,600 associates. Baird has been one of FORTUNE’s 100 Best Companies to Work For® since 2004, and is committed to policies and practices that provide equal employment opportunity at all times. These non-discriminatory practices apply to all areas of employment including: hiring, promotions, terminations, compensation, benefits and educational opportunities. “Baird” is the marketing name for Robert W. Baird & Co., Incorporated and subsidiaries and affiliates worldwide. For more information, please visit www.rwbaird.com.







