International Services Marketing and Lifecycle Apprentice - ULS & PCS

Job Description SummaryThe Ultrasound & PCS Services Marketing apprentice will support the strategy and commercial activation of all components of our Ultrasound & PCS Services business across International region, including the launch of new products and service offerings for the Ultrasound/PCS product portfolio. The Apprentice will be part of the International Service Marketing team and work closely with the Ultrasound & PCS Service Marketing Leaders.
This position will support the Ultrasound and PCS Services Marketing Leaders in the generation of incremental growth in our existing ~$380M business line in EMEA, APAC, LATAM through the maintenance of existing offerings and implementation of new offerings in partnership with Product Marketing, Services Operations and Services Sales teams. The offerings include Service contracts, equipment upgrades, probe care services, consumables & accessories promotion through service channel and digital capabilities .
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Essential Responsibilities:

• Launch new product and service offerings to answer customer needs in partnership with the marketing manager for direct and indirect channels

• Analyze the competition’s Service offerings to support differentiated positioning

• Create promotional content and deliver multichannel campaigns (telesales, online marketing, eCommerce, direct sales)

• Develop sales tools for, train and assist our commercial teams to support their customer-facing activities

• Maintain commercial tools to ensure the service offering can be fully activated by the regional teams

• Working with the equipment marketing and service delivery teams, define and execute lifecycle campaigns.

Qualifications/Requirements:

• IMPORTANT: candidates must have finished their degree or equivalent in the last 3 years and they must not have had this type of contract previously.

• The length of the contract is up to 12 months.

• Marketing background (Master’s degree in Marketing, Business Administration or equivalent experience)

• Scientific background is a plus (e.g. Medicine, Pharmacy, Bio-engineering)

• Team oriented: ability to work well with diverse, global and cross-functional teams

• Demonstrate oral and written communication skills

• Fluent in English. Other languages are a plus

• Interest in medical industry

• Strong analytical and process skills

Inclusion and Diversity:

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Behaviours:

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Total Rewards:

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration, and support.

Additional Information