Intern - Marketing Research

Our vision is to transform how the world uses information to enrich life for all .
Micron Technology is a world leader in innovating memory and storage solutions that accelerate the transformation of information into intelligence, inspiring the world to learn, communicate and advance faster than ever.
Micron's Global Communications & Marketing (GCM) organization drives brand strategy, audience engagement, communications, and market insights that support business growth and strengthen Micron's reputation worldwide. The team partners with business leaders, marketing teams, analytics organizations, and external research providers to better understand customer needs, brand perceptions, and market opportunities that inform strategic decision-making.
The Marketing Research Intern will support audience, brand, messaging, and market research initiatives that help shape marketing strategies across Micron. This role is designed for a graduate-level student interested in applying research methodologies, analytics, and AI-Enabled tools to uncover actionable insights that improve audience engagement, brand equity, digital experiences, and business outcomes. The intern will collaborate with cross-functional teams to convert complex research findings into clear recommendations for collaborators and leadership.
Responsibilities

• Conduct in-depth and data-driven research to understand key audiences, customer needs, perceptions, decision drivers, and market trends, while supporting audience segmentation and persona development initiatives.
• Analyze brand health, brand perception, reputation, and competitive market research data to find opportunities that strengthen awareness, consideration, trust, and long-term brand value.
• Support message testing, advertising efficiency studies, and content research efforts to evaluate audience response and improve marketing efficiency.
• Leverage AI-Enabled analytics tools, Artificial Intelligence technologies, and research methodologies to accelerate insight generation, analyze audience behavior, and identify trends across research and digital data sources.
• Build executive-ready reports, presentations, and recommendations, while coordinating with research vendors and internal collaborators to support study execution, reporting, and planning.

Minimum Qualifications

• Currently pursuing a Master's degree in Marketing Research, Consumer Insights, Marketing, Business Analytics, Psychology, Economics, Communications, Data Analytics, or a related field.
• Demonstrated analytical and critical-thinking skills, with the ability to interpret research findings and develop actionable business recommendations.
• Experience working with qualitative and quantitative data, including surveys, audience research, market research, or data analysis projects.
• Strong written, verbal, and presentation skills with the ability to communicate findings to technical and non-technical audiences.
• Proven project management and organizational skills with strong attention to detail and the ability to prioritise multiple priorities.

Preferred Qualifications

• Experience with market research methodologies, audience segmentation, persona development, brand tracking, or customer insights programs.
• Familiarity with digital analytics, website behavior analysis, marketing measurement, or consumer research tools and platforms.
• Experience using AI, Generative AI, AI-Assisted research tools, or Applying Artificial Intelligence to analyze research data, identify patterns, and generate insights.
• Ability to synthesize complex research findings into executive-level presentations, reports, and strategic recommendations.
• Experience collaborating alongside diverse functional groups, external research vendors, or collaborators in marketing, communications, analytics, or business functions.

As a world leader in the semiconductor industry, Micron is dedicated to your personal wellbeing and professional growth. Micron benefits are designed to help you stay well, provide peace of mind and help you prepare for the future. We offer a choice of medical, dental and vision plans in all locations enabling team members to select the plans that best meet their family healthcare needs and budget. Micron also provides benefit programs that help protect your income if you are unable to work due to illness or injury, and paid family leave. Additionally, Micron benefits include a robust paid time-off program and paid holidays. For additional information regarding the Benefit programs available, please see the Benefits Guide posted on micron.com/careers/benefits .
Micron is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, citizenship status, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.
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To learn more about Micron, please visit micron.com/careers
For US Sites Only: To request assistance with the application process and/or for reasonable accommodations, please contact Micron's People Organization at [email protected] or 1-800-336-8918 (select option #3)
Micron Prohibits the use of child labor and complies with all applicable laws, rules, regulations, and other international and industry labor standards.
Micron does not charge candidates any recruitment fees or unlawfully collect any other payment from candidates as consideration for their employment with Micron.
AI alert: Candidates are encouraged to use AI tools to enhance their resume and/or application materials. However, all information provided must be accurate and reflect the candidate's true skills and experiences. Misuse of AI to fabricate or misrepresent qualifications will result in immediate disqualification.
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