Integrated Media Specialist

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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com 

Integrated Media Specialist – Outside Sales  

Territory-Based | Hybrid | Client-Facing Market Role 

Company: LocaliQ, powered by the USA TODAY Network 
Location: Outside Sales, territory-based role in Greenville, SC | Hybrid 

About LocaliQ 

At LocaliQ, part of USA TODAY Co., we help businesses grow by bringing together advanced marketing technology, trusted audience reach, and the expertise to turn it into results. In this role, you’ll work at the intersection of digital marketing and one of the most trusted media networks in the country—helping businesses connect with customers across the full marketing funnel. 

You’ll partner with clients to understand their goals, build strategies that combine performance-driven digital solutions with the reach of the USA TODAY Network, and deliver measurable outcomes. This is an opportunity to be part of a team that doesn’t just sell products. We bring together the right mix of solutions to drive real business growth. 

About the Role 

Our Integrated Media Specialist role is a consultative, relationship-driven sales position for someone who loves owning the full sales cycle—from net-new prospecting through long-term account growth—and who thrives in both hunting and managing client relationships. 

In this role, you will actively hunt for net-new business, while also managing, growing, and expanding an ongoing book of clients. You’ll create tailored marketing strategies, guide businesses from first conversation through ongoing performance discussions, and continually identify opportunities to deepen partnerships over time. You’ll act as a trusted marketing partner—not a transactional seller—balancing new business development with retention, upsell, and account expansion to drive long-term client value. 

Our Integrated Media Specialist role is partnered with a post-sales team that manages campaign performance, optimizes results, and prepares reporting. Additional support resources are available, including the Data and Insights team, Client Strategists, and other product-specific resources. 

In your first 90 days, you’ll gain confidence in LocaliQ’s solutions, tools, and sales approach while building meaningful prospecting and discovery habits. By the end of this period, you’ll be owning your territory and sales cycle end-to-end, with the support and coaching needed to set you up for long-term success. 

Why This Role Stands Out: 

• Competitive base salary with uncapped commission and strong earning potential  

• Contests, and recognition programs for top performers 

• Consultative, full-cycle sales role with ownership from first conversation through long-term account growth 

• Hybrid flexibility with autonomy to manage your schedule and territory  

•  Strong onboarding, coaching, and sales enablement to support a successful ramp 

• Access to an extensive mix of digital and traditional marketing solutions, enabling consultative, end-to-end strategies tailored to each client’s growth objectives 

• Career progression into senior sales and leadership roles  

• Backed by marketing expertise, post-sale specialists, and industry-leading tools 

What You Will Do 

• Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline. 

• Manage and grow a territory by balancing new business development, client retention, and account expansion. 

• Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities. 

• Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals. 

• Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting. 

• Partner with internal account management, creative, and strategy teams to support strong client outcomes. 

• Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth. 

Qualifications 

• 3+ years of B2B sales experience with success in new business development, account growth, or business development roles (experience level may vary by market and role level; Recruiter to update). 

• Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close. 

• Strong prospecting skills across phone, email, social, networking, and relationship-based outreach. 

• Experience using CRM and sales tools with disciplined pipeline management and follow-up. 

• Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required). 

• Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders, influencing decisions through clear data-driven recommendations. 

• Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity. 

• Valid driver’s license and vehicle insurance 

Who Thrives Here 

High performers in this role are resilient, self-motivated, strategic and creative minded and competitive, with a strong drive to outperform and continuously take on greater impact. They are coachable and highly self-directed, comfortable initiating outreach, staying organized, asking thoughtful questions, and using data and tools to work efficiently. Energized by real-time results, they handle rejection well and maintain full ownership of their performance and trajectory. 

Benefits 

We believe high performance should be recognized and supported through compensation, development, and real opportunity to grow your skills. 

• Competitive base salary + Uncapped commission opportunity  
• 401(k) with company match  
• Career progression opportunities  
• Flexibility and autonomy in a hybrid/remote work environment
• High-performance culture with recognition, incentives
• Comprehensive health, dental & vision coverage options and more  
• Unlimited MTO time off, including paid holidays  
• Structured onboarding to get you ramped fast  
• Ongoing coaching from experienced leaders  
• Access to industry-leading tools, resources, and marketing expertise

Step into a territory where you can own the full sales cycle, bring smart marketing solutions to the table, and be recognized for the results you deliver. If you’re ready to grow your career and be part of a high-performing team, we encourage you to apply. 

#LI-AM #LI-Hybrid