GTM Specialist

Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates.

As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration.

If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.

Let’s build what’s next, together.

Key Responsibilities

1. Integrated Marketing & Campaign Strategy

• Develop and execute integrated marketing strategies for the region, from research and planning to execution and performance monitoring.
• Partner with key stakeholders (Sales/Revenue, Partner, Product, and Segment teams) to identify target markets, key accounts, TAL, focus solutions, key industry bodies/associations, and relevant events and create effective strategies to engage with them.
• Localize and adapt global/corporate campaigns for the Asia market; recommend improvements based on performance data and stakeholder feedback.
• Own and manage the regional online and offline events calendar and drive all events end-to-end (from concept and budgeting to execution, follow-up, and reporting), ensuring they are closely aligned with lead generation and pipeline goals in collaboration with customer-facing teams.

2. Lead Generation & Performance Management

• Lead lead-generation initiatives for your assigned squads/segments (e.g., ABM initiatives, content syndication, appointment setting, webinars, events, digital campaigns, among others).
• Define clear objectives and KPIs for all campaigns (MQLs, SQOs, opportunities won, pipeline, revenue, ROI) with stakeholders.
• Track, analyze, and report campaign performance across online and offline channels; use data to optimize ongoing and future activities.
• Work closely with the Revenue team to ensure strong campaign follow-up, lead management, and pipeline progression.

3. Stakeholder Management & Communication

• Act as the main marketing point of contact for assigned squads/regions.
• Lead regular squad/stakeholder meetings to discuss plans, priorities, progress, and results.
• Manage expectations and handle stakeholders, aligning different teams (Sales, Partners, Product, HQ Marketing) around common goals.
• Provide clear, concise, and regular updates on campaign status, results, and insights to stakeholders and management.

4. Digital, Web & Landing Pages

• Support regional requirements for localized website and landing pages, especially for campaigns and events across the SuperAsia region.
• Brief, coordinate, and/or work hands-on on landing page creation (structure, messaging, basic UX best practices) in collaboration with the digital/web team.
• Ensure all digital assets are optimized for lead capture, user experience, and tracking (forms, CTAs, tagging, etc.).
• Help drive translation and localization of content for the regional website and other marketing materials.

6. Cross-Channel Brand & Thought Leadership

• Collaborate with Digital, PR, Social, and Content teams to execute local brand awareness and thought leadership activities (e.g., industry reports, roundtables, panel discussions, association collaborations).
• Proactively identify new initiatives and channels that can contribute to awareness, consideration, and pipeline in the region.

7. Collaboration & Compliance

• Work with regional marketing (Content, Digital, PR, Social) to develop key messaging, simple copy, and content for integrated campaigns and events, aligned with regional and global strategies.
• Ensure all activities are aligned with company policies, branding guidelines, and processes.
• Perform other related duties and responsibilities as assigned from time to time.

Requirements

• 4–7 years of experience in B2B marketing, preferably in tech/SaaS/CPaaS or a related industry.
• Proven experience in:
  • Managing multiple projects and delivering on a timely manner
  • Planning and executing integrated marketing campaigns with clear lead gen outcomes.
  • Managing events end-to-end, including budget and stakeholders.
  • Working independently and owning projects from concept to results.
• Strong stakeholder and project management skills, including experience handling senior stakeholders.
• Excellent communication skills (written and verbal), with the ability to simplify complex topics and present results clearly.
• Experience collaborating on or managing website/landing page creation and optimization for campaigns.
• Data-driven mindset with experience using CRM and marketing tools (e.g., Salesforce, QlikSense, PowerBI, etc.) to track performance and report on KPIs.
• Ability to work in a fast-paced, matrixed, and cross-functional environment
• Developing creative marketing solutions with tailored customization and achieve return on objective/investments
• Experience managing holistic marketing campaigns, including digital, events, industry forums, brand etc.
• Possess strong people and organizational skills with a burning desire to get hands-on experience in other integrated marketing disciplines

Diversity drives connection

Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace.

No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here.

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity.

Read more about our hiring process.