Insights Content Writer

ABOUT PLACER.AI: 

Placer.ai is transforming how organizations understand the physical world. Our location analytics platform provides unprecedented visibility into locations, markets, and consumer behavior. Placer empowers thousands of customers—from Fortune 500 companies, to local governments and nonprofits— to make smarter, data-driven decisions.
What sets us apart? We've built the most advanced location intelligence platform in the market while maintaining an uncompromising commitment to privacy, proving that powerful analytics and responsible data practices can coexist.
Our growth reflects the market's demand: we reached $100M in annual recurring revenue within just 6 years of launching, achieved unicorn status with a $1B+ valuation in 2022, and continue to expand rapidly as one of North America's fastest-growing tech companies. We're creating a $100B+ market opportunity, and we're just getting started.
Named one of Forbes America's Best Startup Employers and a Deloitte Technology Fast 500 company, we're building a culture where innovation thrives, collaboration is the norm, and every team member contributes to reshaping how the world understands location.

SUMMARY:

Placer sits on one of the richest datasets in the physical economy – billions of signals about where people go, when, and why. We're looking for a Content Writer who can leverage that data to find the story no one else has noticed, and present it in a way that makes retail leaders, restaurant operators, and CRE investors pay attention.

WHAT YOU'LL ACTUALLY DO

Essentially, you will hunt for stories inside the Placer platform – forming hypotheses, testing them in the data, and translating the findings into content that earns attention and is in active conversation with the news. Retail, dining, migration, and CRE move fast, so you'll need to track what's happening, recognize when Placer's data has something to add, and turn the insight around quickly. Visit placer.ai/anchor for examples of the types of content that you'll be asked to create.
You will be encouraged to incorporate AI tools into the content creation workflow, but the framing, editorial judgment, and voice need to remain distinctly human.
Some of the storytelling will be visual, and you will use various data visualization tools that do the heavy lifting – building charts that make a finding obvious at a glance.

Who we're looking for

Someone who treats data the way a good reporter treats a source – bringing curiosity, skepticism, and a nose for what's actually interesting to the table. We're looking for someone who can look at a dataset and spot the questions worth asking, write the kind of sentence a CRE analyst forwards to their whole team, and won't let a surprising data point rest until they understand it.

RESPONSIBILITIES:

• Help create and edit a wide array of content formats, including articles and whitepapers
• Leverage the Placer product to generate original, and actionable insights for the retail, dining, and commercial real estate industries
• Use AI tools to accelerate research, drafting, and editing workflows while preserving the human analysis, editorial judgment, and brand voice that define Placer's content
• Continuously track the latest developments in retail, dining, migration, and commercial real estate to surface timely content ideas and ensure Placer's content is in active conversation with the news and trends shaping the industry
• Design and produce data visualizations using tools like Claude, Infogram, and Datawrapper to create clear, compelling data visualizations that bring Placer's insights to life
• Play a central role in the conceptualization and development of existing and new content types with a focus on driving value for core audiences
• Work cross-functionally to help improve the quality of written content throughout the organization
• Sharpen and test new content and concepts across Placer platforms and materials

REQUIREMENTS:

 Native English speaker- A MUST

• Passion for data and storytelling
• Excellent analytical skills
• Comfortable conducting basic data analysis and extracting actionable insights from the data 
• Team player
• “Get things done approach” and strong desire to own projects from start to finish
• Strong communications skills and a team-oriented approach
• Willingness and patience to share your wisdom & ideas
• Ability to write fast and well
• Undergraduate degree – an advantage
• 2+ years of proven content creation experience, ideally working in or for a technology company – an advantage

 WHY JOIN PLACER.AI? 

Join a rocketship! We are pioneers of a new market that we are creating

• Take a central and critical role at Placer.ai
• Work with, and learn from, top-notch talent
• Competitive salary

NOTEWORTHY LINKS TO LEARN MORE ABOUT PLACER 

• Placer.ai's $100M round C funding (unicorn valuation!)
• See our data in action at The Anchor
• Placer.ai in the news
• Video: About Placer for Commercial Real Estate
• Video Playlist: Placer Brand & Explainer Videos

Placer.ai is committed to maintaining a drug-free workplace and promoting a safe, healthy working environment for all employees.

Placer.ai is an equal opportunity employer and has a global remote workforce. Placer.ai’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Placer.ai applicant who requires reasonable accommodations during the application process should contact Placer.ai’s Human Resources Department to make the need for an accommodation known.