At Fresh Start Foods you'll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do.
We are seeking individuals:
- Who are customer centric
- Who are able to deliver on their commitments
- Who value individual excellence and collective performance
- Who care and give back - sustainable agriculture, the environment, corporate citizenship
- Who go above and beyond to provide options for our customers
- Who understand the foodservice/hospitality/retail business and bring extensive knowledge and experience
For more than 30 years, Fresh Start Foods has proudly delivered a full range of fresh produce solutions to customers across Canada. As a valued member of the Gordon Food Service (GFS) family of companies, we are honored to be recognized by Forbes as one of Canada’s Best Employers in 2026.
We are currently seeking a Full-Time Inside Sales Representative to join our team based out of our Richmond, BC location. The Inside Sales Representative plays a key role in supporting customer retention, business growth, and outside sales development. This role is responsible for proactive customer communication, account management, prospect search, pipeline updates, and supporting outside sales representatives with qualified opportunities. This is not an order-taking position. The goal is to become a consultant to customers by understanding their operation, identifying opportunities, and helping protect and grow their business.
Position: Full Time, Permanent
Compensation: Depending on experience, $45,000-$55,000 per year. Plus commission structure.
Duties and Responsibilities:
Customer Retention & Account Support
Maintain regular communication with assigned accounts
Support customers with order entry, product recommendations, bookings sheet promotion, market updates, service recovery, late route communication, etc.
Monitor customer ordering trends and identify sales declines
Work closely with outside sales representatives to support account growth
Become a secondary point of contact for customers
Communication to upsell, promote bookings, promote using pictures by social platforms and market information
Business Development Support for Outside Rep
Research potential prospects before contact: website review, menu analysis, social media review, seasonal opportunities, current market alignment
Make outbound cold calls to warm up opportunities
Set meetings and create qualified leads for outside sales representatives
Maintain and update the sales pipeline system
Focus on building opportunities, not just forwarding names
Daily / Weekly Expectations:
Monday
Review and promote bookings sheets
Prepare customer pricing updates
Pipeline review and planning
Tuesday – Friday
Minimum 15 outbound calls daily
Customer follow-up calls
Prospecting and lead development
Support outside sales with: samples, product photos, follow-ups, order support
Update pipeline and account activity
Internal Collaboration:
The Inside Sales Representative works closely with: Purchasing, Transportation, Processing, Quality Assurance, Customer Service, and the Outside Sales Team.
The role requires fast communication and teamwork to provide quick and accurate solutions for customers.
Training & Development:
New team members will complete a structured onboarding program including:
Order entry training on “Canopy”
Customer service support shadowing
Velocity and sales reporting
Sales process training
Operations and transportation overview
QA and processing department training
Ride-along with delivery drivers
Market and pricing education
Success in This Role Looks Like:
Strong customer relationships
Organized pipeline management
Consistent communication
Proactive problem solving
Growth in sales and margin
High-quality customer service
Turning cold opportunities into long-term partnerships
Required Skills and Qualifications:
Previous sales experience is a strong asset.
Food service/industry knowledge is strong asset.
A valid driver’s license, vehicle and ability to travel as required.
Proficiency with Microsoft Office (Microsoft Excel, PowerPoint and Word).
Must have good written, verbal, organizational, and communication skills and problem-solving capabilities.
Ability to work in a fast-paced, high-pressure, challenging environment
Must be a strategic thinker in order to build relationships, network, and link resources to plan and execute business practices and achieve business goals.
Fresh Start Foods offers a range of benefits, including:
Comprehensive health and dental benefits (including vision, prescription drugs, disability, and extended health coverage)
Registered Retirement Savings Plan (RRSP) Matching Program
Annual Profit Sharing Bonus
Weekly paychecks
Employee Family Assistance Program
Opportunities for career advancement
Employee Recognition Programs
Company-sponsored events (Family Picnic, Staff Celebration, BBQs)
Training opportunities
Annual Safety Boot Allowance Program
Full-time hours
A team-oriented work environment
We thank all applicants for their interest, however only those selected for the next stage will be contacted. Fresh Start Foods is an equal opportunity employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to any enumerated or analogous grounds of discrimination, including race, religious beliefs, colour, gender, gender identity, gender expression, physical disability, mental disability, age, ancestry, place of origin, marital status, source of income, family status, sexual orientation or status as a qualified individual with disability.
If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to:
For Jobs in British Columbia
For Jobs in Ontario
Use the words “Accommodation Request” in your subject line.
Skills Required
- A valid driver's license, vehicle and ability to travel as required
- Proficiency with Microsoft Office (Excel, PowerPoint, Word)
- Good written, verbal, organizational, and communication skills and problem-solving capabilities
- Ability to work in a fast-paced, high-pressure, challenging environment
- Strategic thinking to build relationships, network, plan and execute business practices
- Previous sales experience
- Foodservice/hospitality/retail industry knowledge
- Customer-centric mindset and ability to deliver on commitments
What We Do
Fresh Start Foods continues to be the leading value added and fresh produce supplier in Canada. Building on 25 years of growth and success, we understand the importance of satisfying the essential stakeholders in your business. We ensure that high quality and value is delivered from field to table. We understand the critical nature of fresh produce to your offering and work diligently to ensure you are able to exceed your customers expectations. With several well positioned locations in both Eastern and Western Canada, we are truly national and well positioned to deliver the freshest product possible. Fresh Start Foods has two additional companies within our food family, J.G. Fruits and Vegetables in Montreal distributes both whole and fresh cut fruit, vegetables and other related products. Our Eating New Creations facility in Mississauga focuses on meeting retail and food-service needs in the manufacturing and assembly of salad & meal kits, a variety of portioned salads, sandwiches, fruit cups and other portioned fresh and dry products. Fresh Start Foods continues to grow and innovate, serving food service and retail customers from coast to coast! At Fresh Start Foods you'll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do. We are seeking individuals: Who are customer centric Who are able to deliver on their commitments Who value individual excellence and collective performance Who care and give back - sustainable agriculture, the environment, corporate citizenship Who go above and beyond to provide options for our customers Who understand the foodservice/hospitality/retail business and bring extensive knowledge and experience
