The Role
Manage inbound leads, prospect high-value customers, qualify needs, recommend equipment solutions, use Dynamics 365 to track opportunities, and collaborate with Parts, Service, and Rentals teams.
Summary Generated by Built In
Start Strong. Build a Real Career in B2B Sales.
Proactively qualify inbound leads, prospect new business, and prepare quotations across our equipment lines. This is an entry-level role with extensive coaching designed to launch your sales career.
Why This is a Strong Move for You:
How You'll Make an Impact Here:
What We Offer:
Who We Are
As a Platinum Certified Canada's Best Managed Company and a 9-time Top Employer, Wesgroup Equipment supports customers across Western Canada through our family of brands - Williams Machinery, Westerra Equipment, and WE Rent. For over 100 years, we have delivered premium equipment and service solutions that keep our customers up and running.
Proactively qualify inbound leads, prospect new business, and prepare quotations across our equipment lines. This is an entry-level role with extensive coaching designed to launch your sales career.
Why This is a Strong Move for You:
- Coaching and Mentorship: Learn B2B sales through structured training, CRM onboarding, and direct coaching from sales directors.
- Earning Potential: $70,000 - $120,000 OTE (base salary plus uncapped commission).
- A Clear Path Forward: Work in a structured office environment while building the skills to progress into a Territory or Outside Sales Rep.
How You'll Make an Impact Here:
- Build the Pipeline: Proactively reach out to prospects, qualify inbound inquiries, and identify customer equipment needs.
- Close Deals: Prepare proposals and quotes using CRM tools, negotiate pricing, and close sales for equipment, parts, and service.
- Learn the Industry: Take a deep dive into technical equipment specifications and customer operational challenges.
What We Offer:
- Compensation: $70,000 - $120,000 (base + commission).
- Time Off: 3 weeks of paid vacation to start.
- Wellness: 100% premium-paid health benefits, $200 HSA, $200 Lifestyle Spending Account.
- Savings: 3% RRSP matching.
- Referrals: $1,500 - $6,000 employee referral program.
Who We Are
As a Platinum Certified Canada's Best Managed Company and a 9-time Top Employer, Wesgroup Equipment supports customers across Western Canada through our family of brands - Williams Machinery, Westerra Equipment, and WE Rent. For over 100 years, we have delivered premium equipment and service solutions that keep our customers up and running.
Skills Required
- Valid driver's license
- Comfortable using CRM systems (Microsoft Dynamics 365)
- Comfortable using social media platforms for outreach
- Strong communication and consultative selling skills
- 1-3 years sales or customer service experience
Am I A Good Fit?
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The Company
What We Do
Williams Group is a strategic communications firm founded in 1978. At home in Grand Rapids, Michigan, the Wg team provides a full range of services—including strategic planning, design, writing and program management—supporting clients across North America and beyond.
