Job Description
Just imagine turning early play ideas into market-ready propositions for the LEGO® Group. Then make it real. As an Innovation Marketing Manager in the Creative Play Lab, you'll help shape how future play experiences connect with audiences, portfolio priorities and business goals. This is a 10-month opportunity within a global innovation environment.
Play your part in our team succeeding
The Innovation Marketing team connects evolving marketplace needs with play innovation concepts, helping transform promising ideas into viable propositions that can succeed in the market.
Working closely with colleagues across Denmark, the UK and Singapore, you'll be part of project teams that build, rebuild and inspire through experimentation, learning and commercial thinking, while contributing to new engagements that help franchises strengthen their portfolios and propositions.
Core Responsibilities
- Engage our current franchises to build innovation programs that enable their growth
- Shape proposition development and strategic go-to-market recommendations for innovation projects across multiple play opportunities.
- Run workshops that uncover audience insights, opportunities and proposition directions.
- Partner with play specialists and project teams to design and execute experiments.
- Deliver end-to-end innovation engagements, translating business challenges into clear recommendations.
- Craft compelling stories that support decisions and align business objectives with audience needs.
Do you have what it takes?
- Experience in marketing, brand strategy and strategic thinking within complex business environments.
- Comfortable turning insights into actionable recommendations using PowerPoint and Excel.
- Experience contributing to innovation projects for global brands, consultancy teams or similar settings.
Nice to Have:
- Familiarity with Miro, Power BI or comparable tools.
- Exposure to business innovation, proposition design, storytelling or business model development.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Experience in marketing, brand strategy, and strategic thinking within complex business environments
- Ability to turn insights into actionable recommendations using PowerPoint and Excel
- Experience contributing to innovation projects for global brands, consultancy teams, or similar settings
- Familiarity with Miro, Power BI, or comparable tools
- Exposure to business innovation, proposition design, storytelling, or business model development
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
