The Role
The Influencer Marketing Specialist will manage KOL sourcing, campaign execution, documentation, and performance tracking while maintaining relationships with influencers and agencies.
Summary Generated by Built In
Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Join the leading Crypto Brand in the Philippines!
Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and also access a wide range of payment services.
What you’ll do
- Identify and source relevant Web2 and Web3 KOLs across platforms (TikTok, Instagram, YouTube, etc.)
- Build and maintain a KOL database and pipeline
- Assist in evaluating creators based on engagement, audience quality, and content fit
- Support planning and execution of KOL campaigns from briefing to publishing
- Coordinate content submissions, reviews, revisions, and publishing timelines
- Ensure KOLs follow campaign requirements, including referral links and CTAs
- Track deliverables and follow up to ensure timely completion
- Collect proposals, quotes, and creator shortlists
- Support coordination for larger campaigns, offline activations, or special events
- Assist with contract coordination and briefing document distribution
- Maintain trackers for KOL status, timelines, and deliverables
- Collect post-campaign metrics (views, engagement, signups) and support reporting
- Help track campaign performance and basic KPIs
- Support post-campaign reviews to identify insights and optimization opportunities
KOL Sourcing & Recruitment
Campaign Execution & Support
Agency & External CoordinationAssist in managing relationships with KOL agencies
Documentation & Operations
Performance Tracking & Learning
What you’ll need
- 0–2 years of experience in influencer marketing, social media, marketing operations, or related roles
- Strong interest in creator economy, social media, and digital marketing
- Highly organized, detail-oriented, and comfortable managing multiple tasks
- Good communication skills; comfortable following up with creators and agencies
- Ability to work independently and meet deadlines
- Experience working with KOLs, influencers, or agencies
- Familiarity with influencer tools (e.g. Upfluence, Modash, manual analysis)
- Interest in payments, fintech, or digital wallets
Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
Top Skills
Kol Tools
Modash
Upfluence
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The Company
What We Do
Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of cryptocurrencies and access a wide range of financial services. We're a fast-growing startup looking for passionate, motivated, and exceptional people to join us in doing work that matters. Visit http://coins.ph/careers to learn more
