Job Title: Social Media & Influencer Marketing Specialist
Location: Remote
Experience Required: 3-6 years in social media or marketing roles
Employment Type: Full-Time
Petra Brands is looking for a creative and enthusiastic Social Media & Influencer Marketing Specialist to join our marketing team. You will play a key role in developing our online presence and driving brand awareness through social media platforms and influencer partnerships.
Key Responsibilities- Manage and curate content for the company’s social media channels to enhance engagement and grow our audience.
- Develop and implement influencer marketing campaigns that align with brand objectives.
- Identify and collaborate with relevant influencers and brand advocates.
- Conduct market research to identify trends and competitor strategies in social media and influencer marketing.
- Analyze campaign performance using metrics and analytics tools and provide regular reports.
- Assist in creating marketing material, including graphics, videos, and blog content.
- Engage with the online community by responding to comments and messages.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2-6 years of experience in social media management, influencer marketing, or digital marketing.
- Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.) and influencer landscape.
- Creative mindset with excellent writing and editing skills.
- Proficiency in social media analytics and management tools.
- Strong interpersonal skills with the ability to build relationships with influencers and partners.
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What We Do
Petra Brands is a global brand incubator shaping the next generation of consumer products across beauty, wellness, pet care, party, and lifestyle. We build design-forward, culturally relevant brands that move fast and connect deeply with today’s consumer. With a presence in five countries, Petra combines in-house design, global manufacturing, and data-driven innovation to bring meaningful, sustainable products to market. Our brands — including House of Party, Roofus, Luna Naturals, Fomin, and Supergoods — are followed by millions, have earned 500M+ views, and are sold in over 15,000 retail doors worldwide.
