Influencer Marketing Specialist (Internship)

The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.

In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore.

As an Influencer Marketing Intern, you’ll work closely with our content and brand teams to support influencer campaigns from concept to execution. You'll gain hands-on experience across the entire influencer marketing lifecycle, from sourcing talent and writing briefs to analyzing performance and helping craft content that feels native, not ad-like. This internship is ideal for someone passionate about social media, content trends, and learning how brands collaborate with creators to drive buzz and relevance.

What You’ll Do:

Strategy & Execution

• Support the execution of our influencer marketing strategy across active campaigns
• Ensure all efforts align with brand goals and content strategy
• Help streamline current processes and identify opportunities to innovate

Influencer Engagement

• Assist in influencer outreach, relationship building, and communication
• Work within our in-house platform (GRIN) to help manage the influencer lifecycle (vetting, contracting, reporting)
• Support campaign set-up, including drafting briefs and tracking KPIs

Content Creation & Collaboration

• Work with influencers to ideate and review content that feels authentic, engaging, and on-brand
• Help manage asset collection, approvals, and tracking of deliverables

Performance & Trends

• Assist in compiling campaign reports and performance metrics, tracking content and campaign performance
• Monitor social media and influencer trends to bring fresh thinking to the table
• Stay up-to-date with TikTok/Instagram culture and identify new creator talent

You’re a Great Fit If You:

• Have a focus in marketing, communications, media, or a related field
• Have 1+ prior internship or school experience related to influencer marketing, social media, or digital content
• Are passionate about social media and know what’s trending on TikTok, Instagram, etc.
• Have strong communication skills, both written and verbal
• Are detail-oriented, organized, and excited to work in a fast-paced, collaborative environment
• Are comfortable working with Microsoft Office tools and open to learning new platforms (like GRIN

Compensation & Work Setup:
This is a paid, hourly internship running from July 2025 through December 2025, with the potential to extend based on performance and business needs. Compensation will be based on experience level.

The role is Monday through Friday, 9:30 a.m. – 5:00 p.m. ET and follows a hybrid work model. All team members are expected to be in the office on Tuesdays, Wednesdays, and Thursdays, with the option to work remotely or in-office on Mondays and Fridays.

At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $50,000-$60,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy regarding all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.