The Role
As an Influencer Marketing Manager, you'll develop strategies, manage relationships with influencers, create content, and analyze campaign performance.
Summary Generated by Built In
Working at Omnisend is... kind of boring. Not the soul-crushing kind of boring — more like the “no drama, no chaos, just smart people doing great work” kind. The kind that lets you focus on what matters, without pointless meetings, micromanagement, or bureaucracy. We’re data-driven. We test, we iterate, we improve. Gut feelings don’t drive decisions — insights do. We trust each other. We’re transparent, give real feedback, and actually listen. No egos, no hand-holding — just a team of experienced professionals moving fast, adapting easily, and delivering impact. Omnisend is customer-funded and customer-driven. Our work is rooted in solving real problems that help ecommerce brands grow. No empty promises — we bring in results. And yes, we have fun. But the grown-up kind — workations, team gatherings, the occasional party. No forced fun, no awkward icebreakers. Just genuine moments with a team that actually enjoys working together.
The Influencer Marketing Manager role at Omnisend is a pivotal position that blends creativity with strategic planning. This position requires an understanding of content creation, influencer dynamics, and performance analysis. This role is perfect for individuals who are passionate about digital marketing, particularly influencer marketing, and have a knack for building and nurturing relationships. As a member of the Affiliate&Influencer Marketing team, you'll work closely with Youtube/Instagram/Linkedin/X (Twitter) influencers to create high-quality content that aligns with Omnisend’s brand values and goals.
What you’ll do @ Omnisend:
- Develop and execute influencer marketing strategies focused on engaging Youtube/Instagram/Linkedin/X (Twitter) influencers to enhance brand visibility and drive user engagement
- Identify and build relationships with key influencers in relevant niches, ensuring alignment with Omnisend’s brand and marketing objectives
- Collaborate with influencers to create high-quality, authentic content that resonates with their audience while promoting Omnisend’s offerings
- Monitor, analyze, and report on campaign performance, leveraging insights to optimize ongoing and future influencer collaborations
- Coordinate with internal teams (Comms&Creative, Digital Advertising, Product, etc.) to ensure cohesive and integrated marketing efforts
- Stay updated on influencer marketing trends, best practices, and emerging platforms to continually refine and innovate our approach
We expect that you’ll bring:
- 2+ years of experience in influencer marketing, preferably with a focus on Youtube/Instagram/Linkedin/X (Twitter), or in a related marketing role
- Proven track record of successfully managing influencer campaigns and partnerships from inception to execution
- Strong understanding of content creation processes and influencer dynamics on YouTubeInstagram/Linkedin/X (Twitter)
- Experience with campaign tracking, performance metrics, and data analysis to inform decision-making
- Excellent negotiation and relationship-building skills, with the ability to effectively communicate and collaborate with influencers and internal teams
- Proficiency in social media analytics tools and influencer marketing platforms
- Strong written and verbal communication skills in English
What we offer in return:
- Gross salary starting point from 3200 EUR/month based on experience
- Quarterly salary reviews
- An unlimited learning budget for self-improvement complying with the best interest of Omnisend
- Working methods and best practices inspired by the best tech companies in Silicon Valley
- Over 80% senior colleagues within the team - and over half company-wide - to accelerate your growth
- Flexible working hours and remote work possibilities
- Private health insurance
- Unlimited access to psychotherapy
- Workstation budget
- Personalized work anniversary gifts (house cleaning, spa treatments, international flights etc.)
- Annual company trip abroad, company gatherings twice a year, team-led teambuildings
- Additional days off for KASP and Rifleman’s Union members
- Inclusive family-related time-off policy
Top Skills
Influencer Marketing Platforms
Social Media Analytics Tools
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The Company
What We Do
Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more—all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 100,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing. We’re a team of more than 180 Omnisenders working worldwide and looking for talented, passionate developers, artists, marketers, and everything in between. Are you excited about helping ecommerce marketers to discover the best ways to build relationships with their customers? Check out our open positions here: https://www.omnisend.com/careers/
