Influencer & Creator Engagement Strategist

Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The Global Marketing Excellence team at General Motors is seeking a dynamic Influencer & Creator Engagement Strategist . In this key role, you will enhance brand relevance and engagement for GM's core brands-Buick, Cadillac, Chevy, GMC, and OnStar-through innovative paid and owned creator partnerships. You will lead end-to-end influencer and creator campaigns, collaborating across internal and external teams to boost brand loyalty, expand audience reach, and meet performance targets across brand health and conversion metrics.
As part of this role, you will redefine GM's influencer marketing approach, aligning strategies with our broader brand vision and business goals. You will be responsible for creating and nurturing a community of brand ambassadors, building strong relationships with creators, and developing collaborations that resonate with diverse audiences. Your expertise in the creator ecosystem will help elevate GM's influence and cultural relevance while delivering impactful campaigns.
Key Responsibilities:

• Foundational Agency Collaboration & Leadership: Brief social media agencies on objectives and expectations, ensuring alignment with brand and overarching social goals and KPIs.

• Content Planning: Collaborate with the social agency to deliver evergreen always on social strategy and content (always-on content pillars, product education & consideration assets, seasonal & cultural content generation).

• Content Calendar Management: Coordinate and maintain the social media content calendar, working closely with cross-functional teams, legal, third parties, and creative teams for key inputs. Ensure timely content uploads through the content planning tool, effectively coordinating paid and owned content.

• Social Channel Management: Lead social media channel management, ensuring adherence to proper formats and best practices.

• Community Development & Advocacy Fostering : Supported by agency and cross functional customer care teams, lead the overarching development of loyal customer/follower base within the social media community across platforms and interest groups including working with cross functional influencer leaders to foster macro/micro and UGC communities.

• Project Management: Organize and lead meetings with internal and external partners to manage content planning, timelines, and deliverables.

• Collaboration: Work with team members, partner agencies, and GM departments during all phases of content development to drive successful execution.

• Metrics Reporting: Collaborate with cross functional Analytics partners and agencies to coordinate monthly metrics and insights report meetings to inform future creative and content strategy.

• Media Partnership: Collaborate with the media team on creative refresh timing and performance analysis.

• Platform Engagement: Lead quarterly meetings with social platform partners to discuss best practices and innovative content strategies.

• Brand Consistency: Ensure all GMC social channels reflect the proper brand tone and voice.

• Trend Monitoring: Stay updated on current and emerging social media trends to inform content strategy.

• Global Coordination: Work with global teams to align content sharing and market strategies.

• Cross-Tier Opportunities: Identify opportunities for content utilization across dealer social channels.

Additional Description
Requirements:

• Experience: 5-7+ years in social media (campaign support or community management).

• Platform & Social Best Practices Expertise: Familiarity with major social media platforms (Meta, Instagram, TikTok, YouTube, etc.). Knowledge of social media best practices and trends.

• Creative Passion: Strong understanding of brand language and tone of voice and articulation in social media space.

• Project Management: Excellent organizational and project management skills with the ability to prioritize multiple deadlines.

• Adaptability: Self-starter capable of thriving in a fast-paced, evolving environment.

• Communication Skills: Exceptional written and verbal communication, presentation, and interpersonal skills.

• Collaboration: Ability to work effectively with diverse teams.

• Proactive Approach: Initiative to drive results and problem-solve effectively.

• Education: Bachelor's degree in Marketing, Public Relations, Communication, Business, or a related field.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

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